Pastel Ribbon
FailDemand is soft, at -25.3% this quarter, so Pastel Ribbon is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $51K/yr91K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 25 sellers
Flapen Score
Pastel Ribbon against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Ribbon is stronger. Inside it, weaker.
Market
The Pastel Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Ribbon 91K times last year and spent an estimated $51K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $51Ka year
- Peak month
- March3.2× the quietest month
- Top search term
- pastel ribbon55K searches a year
02 · Price
A sale here is worth $11.59.
Listings sell for $11.59 on average, from $4.50 to $22.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.59 that is $1K to $3K a year per listing.
- Average price
- $11.59under the $15 to $100 sweet spot
- Price range
- $4.50–$22.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #622 within Trim & Embellishments. It carries 740 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #622in Trim & Embellishments
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 740per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pastel Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
25
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
46%
Top 20: 88%
Open market
37%
- Brand 118%
- Brand 212%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 68%
Demand
Pastel Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.2×
Search terms
Top Pastel Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pastel ribbon55K/yr
- pastel ribbon pack13K/yr
- pastel ribbons9K/yr
- pastel rainbow ribbon6K/yr
- ribbon pastel4K/yr
- pastel satin ribbon4K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Ribbon
We read the reviews and the return reasons for every product selling here.
“Small rolls”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Ribbon questions
Answered from the same tracked data.









