Pastel Pencils

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

+15.7%

Conversion, latest week

4.0%

Market size, estimated

$417Ka year

Peak month

August2.0× the quietest month

Top search term

pastel pencils186K searches a year

Listings sell for $29.58 on average, from $3.95 to $96.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $29.58 that is $22K to $30K a year per listing.

Average price

$29.58inside the $15 to $100 sweet spot

Price range

$3.95–$96.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$30K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #224 within Drawing. It carries 4,135 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

5.1%

Average rank

#224in Drawing

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

4,135per listing

Listings tracked

34

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months