pastel pencils
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Price range
Great$3.95–$96.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$417K$417K/yr · 351K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,134.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pastel pencils is a $417K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pastel pencils market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $444K–$592K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 5.1%
- Avg brand age
- 61 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
149
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
19%
- Ticonderoga33%
- Faber-Castell18%
- KALOUR14%
- GETHPEN6%
- BIC6%
- H & B5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Top pastel pencils search terms
- pastel pencils186K/yr
- soft pastel pencils26K/yr
- pastel pencils for artists23K/yr
- ticonderoga pastel pencils19K/yr
- pastel pencil11K/yr
- chalk pastel pencils9K/yr
- faber castell pastel pencils9K/yr
- faber castell pitt pastel pencils8K/yr
- pastel ticonderoga pencils5K/yr
- ticonderoga pencils pastel8K/yr
Top pastel pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count
Ticonderoga$5.844.9★6,931 rev
Ticonderoga Pastel Pencils 2 Soft Assorted Colors Pack Of 10 Pencils
Ticonderoga$5.344.9★6,931 rev
Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Pastel Colors 150 Count
Ticonderoga$37.914.9★6,931 rev
GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors
GETHPEN$9.934.5★1,141 rev
Faber-Castell Pitt Pastel Pencils - Tin of 60
Faber-Castell$96.834.8★1,803 rev
Newest
by launch date
H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)
H & B$29.7548 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.41103 rev
H & B 72 Pasteltint Pastel Colored Pencils Set Soft Vibrant Artist-Grade Colors in Tin | Professional Drawing Sketching & Coloring for Adults & Artists (72 Colors)
H & B$34.9048 rev
MAIMOUFIN Soft Pastel Pencils 24 Colors Grey Tone Drawing Pencil Set Professional Grade Pastels Art Supplies for Drawing Sketching Coloring(Not Oil-Based) (Grey)
MAIMOUFIN$31.4028 rev
V-Opitos Wood-Cased #2 HB Pencils 48 Pack Pre-Sharpened Pencils with Top Erasers Bulk Pastel Color Pencils for School Teacher Supplies Writing Drawing and Sketching
V-Opitos$10.52260 rev
Trending
90-day click momentumH & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)
H & B$29.754.7★
Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count
Ticonderoga$5.844.9★
MAIMOUFIN Soft Pastel Pencils 24 Colors Grey Tone Drawing Pencil Set Professional Grade Pastels Art Supplies for Drawing Sketching Coloring(Not Oil-Based) (Grey)
MAIMOUFIN$31.404.0★
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★
BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7 mm) Bulk School Supplies for Students and Teachers 40-Count Pack
BIC$7.194.9★
What buyers say about pastel pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“These pencils are of good quality for the price”
“Great pencils”
“they are affordable”
“Smooth writing”
“As advertised”
“It's soft”
“perfect sharpness”
“as the durable box”
“Absolutely wonderful to draw with”
What buyers complain about
“Bad quality”
“have to push way too hard to get enough color that I want”
“Does not sharpen good”
“it broke in pieces”
“Very flimsy”
“little cheaper”
“seem to have been used”
“Color chart is somewhat misleading”
“Not great holding something sharp you're trying to write with”
“They aren't as soft as I was expecting”
Top return reasons
Common questions
- Is pastel pencils profitable to sell on Amazon United States?
- The niche generates $417K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pastel pencils niche?
- 18 brands and 149 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in pastel pencils?
- Top complaints mined from reviews: Quality-Overall, Color, Sharpness. The return rate is 0.4%.
- When does demand for pastel pencils peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pastel pencils niche?
- Listings span $3.95–$96.83; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 4,135 reviews — the moat a new listing must climb.