Pastel Paper

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

4.9%

Market size, estimated

$231Ka year

Peak month

December1.3× the quietest month

Top search term

pastel paper125K searches a year

Listings sell for $23.02 on average, from $5.88 to $54.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $23.02 that is $6K to $12K a year per listing.

Average price

$23.02inside the $15 to $100 sweet spot

Price range

$5.88–$54.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Art Paper. It carries 1,382 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#195in Art Paper

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,382per listing

Listings tracked

30

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months