Pastel Paint

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

6.0%

Market size, estimated

$139Ka year

Peak month

March1.8× the quietest month

Top search term

pastel acrylic paint38K searches a year

Listings sell for $17.37 on average, from $0.57 to $46.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.37 that is $4K to $9K a year per listing.

Average price

$17.37inside the $15 to $100 sweet spot

Price range

$0.57–$46.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.4%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #239 within Painting. It carries 12,000 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#239in Painting

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

12,000per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months