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Pastel Markers

Fail

Demand is soft, at -7.4% this quarter, so Pastel Markers is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$248K/yr410K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
43%top-5 click share · 13 brands · 83 sellers

Flapen Score

Pastel Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Markers is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Pastel Markers 410K times last year and spent an estimated $248K. The top 5 brands take 86% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.3%
Market size, estimated
$248Ka year
Peak month
April2.2× the quietest month
Top search term
pastel markers120K searches a year

02 · Price

A sale here is worth $26.36.

Listings sell for $26.36 on average, from $5.76 to $75.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.36 that is $7K to $13K a year per listing.

Average price
$26.36inside the $15 to $100 sweet spot
Price range
$5.76–$75.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #215 within Drawing. It carries 3,413 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#215in Drawing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,413per listing
Listings tracked
33

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pastel Markers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

83

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 88%

Open market

10%

  • Ohuhu46%
  • Caliart20%
  • Crayola8%
  • Shuttle Art7%
  • Taotree6%
  • SFAIH4%
  • Open — no brand owns it (7 brands, 10%)

Demand

Pastel Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top Pastel Markers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pastel markers120K/yr
  • pastel alcohol markers81K/yr
  • ohuhu pastel alcohol markers34K/yr
  • alcohol markers pastel26K/yr
  • ohuhu alcohol markers pastel24K/yr
  • ohuhu pastel18K/yr
  • pastel markers for adult coloring16K/yr
  • markers pastel13K/yr
  • pastel alcohol markers brush tip11K/yr
  • alcohol markers pastel colors6K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Markers

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
16%of negative reviews mention “Color”
1.5%of orders come back
“Not all are pastel colors”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pastel Markers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data