Pastel Markers
FailDemand is soft, at -7.4% this quarter, so Pastel Markers is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $248K/yr410K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 83 sellers
Flapen Score
Pastel Markers against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Markers is stronger. Inside it, weaker.
Market
The Pastel Markers market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Markers 410K times last year and spent an estimated $248K. The top 5 brands take 86% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $248Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- pastel markers120K searches a year
02 · Price
A sale here is worth $26.36.
Listings sell for $26.36 on average, from $5.76 to $75.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.36 that is $7K to $13K a year per listing.
- Average price
- $26.36inside the $15 to $100 sweet spot
- Price range
- $5.76–$75.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #215 within Drawing. It carries 3,413 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #215in Drawing
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,413per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pastel Markers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ohuhu Pastel Markers Brush Tip Alcohol-based Markers Double Tipped Artist Art for Sketch Adults Coloring Illustration 48 Pastel Colors +1 Alcohol Marker Blender + Marker Case Brush & Fine
- Price
- $42.40
- Rating
- 4.8/5
- Reviews
- 2,886
- Age
- 5y ago

Ohuhu Alcohol Markers 48 Pastel Colors: AP Certificated Double Tipped Art Marker Set for Artists Adults Coloring Illustration - Chisel and Fine Dual Tips - Oahu of Ohuhu Markers - Refillable
- Price
- $29.03
- Rating
- 4.8/5
- Reviews
- 1,189
- Age
- 4y ago

Caliart Pastel Alcohol Markers 61 Colors Fine & Broad Chisel Dual Tip Permanent Art Markers with Carrying Case Alcohol Based Sketch Pens for Adults Artists Coloring Painting Drawing Illustration
- Price
- $22.58
- Rating
- 4.6/5
- Reviews
- 11,189
- Age
- 2y ago

Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching
- Price
- $20.33
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 8mo ago

Ohuhu Pastel Markers Alcohol Based -96 Pastel Colors of Sweetness & Blossoming - Double Tipped Art Alcohol Markers for Artist Adults Coloring Illustration - Brush & Fine - Honolulu B
- Price
- $75.25
- Rating
- 4.8/5
- Reviews
- 2,886
- Age
- 3y ago
Trending
estimated 90-day click momentum
Caliart Alcohol Markers Brush Tip 61 Colors Pastel Coloring Marker Set Dual Tip Fine & Brush with Case Permanent Alcohol Based Colored Art Pens for Adult Coloring Books Artists Drawing Gifts
- Price
- $27.39
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago

Crayola Bright Supertips Pastel Edition Pack of 12
- Price
- $15.23
- Rating
- 4.7/5
- Reviews
- 5,068
- Age
- 6y ago

SFAIH Pastel Alcohol Markers Brush Tip - 51 Brush & Fine Dual Tip Art Markers for Artist Illustration Adult Coloring Books Gifts for Artist Adult Colorless Blender Enjoy Blending Carrying Case
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Caliart 100 Colors Pastel Alcohol Markers Dual Tip Fine & Chisel Art Markers Set with Carry Case Permanent Sketch Pens for Adults Artists Drawing Coloring Books Illustration Art Supplies Gifts
- Price
- $39.16
- Rating
- 4.6/5
- Reviews
- 11,189
- Age
- 8mo ago

Ohuhu Pastel Alcohol Brush Markers - 48 New Pastel Colors - Blossoming - Alcohol Based Double Tipped Art Alcohol Markers for Artist Adults Coloring Illustration - Brush & Fine Dual Tips - Honolulu B
- Price
- $41.08
- Rating
- 4.8/5
- Reviews
- 2,886
- Age
- 3y ago
Newest
by launch date
Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching
- Price
- $20.33
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 8mo ago

Caliart 100 Colors Pastel Alcohol Markers Dual Tip Fine & Chisel Art Markers Set with Carry Case Permanent Sketch Pens for Adults Artists Drawing Coloring Books Illustration Art Supplies Gifts
- Price
- $39.16
- Rating
- 4.6/5
- Reviews
- 11,189
- Age
- 8mo ago

Caliart Pastel Alcohol Markers Brush Tip 100 Colors Dual Tip Coloring Marker Pen Set Brush & Chisel Art Supplies Gift for Adults Coloring Book Artists Sketch Drawing Illustration
- Price
- $41.34
- Rating
- 4.6/5
- Reviews
- 5,626
- Age
- 8mo ago

Caliart Alcohol Markers Brush Tip 61 Colors Pastel Coloring Marker Set Dual Tip Fine & Brush with Case Permanent Alcohol Based Colored Art Pens for Adult Coloring Books Artists Drawing Gifts
- Price
- $27.39
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago

SFAIH Pastel Alcohol Markers Brush Tip - 51 Brush & Fine Dual Tip Art Markers for Artist Illustration Adult Coloring Books Gifts for Artist Adult Colorless Blender Enjoy Blending Carrying Case
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
83
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 88%
Open market
10%
- Ohuhu46%
- Caliart20%
- Crayola8%
- Shuttle Art7%
- Taotree6%
- SFAIH4%
- Open — no brand owns it (7 brands, 10%)
Demand
Pastel Markers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.2×
Search terms
Top Pastel Markers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastel markers120K/yr
- pastel alcohol markers81K/yr
- ohuhu pastel alcohol markers34K/yr
- alcohol markers pastel26K/yr
- ohuhu alcohol markers pastel24K/yr
- ohuhu pastel18K/yr
- pastel markers for adult coloring16K/yr
- markers pastel13K/yr
- pastel alcohol markers brush tip11K/yr
- alcohol markers pastel colors6K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Markers
We read the reviews and the return reasons for every product selling here.
“Not all are pastel colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Markers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









