Pastel Construction Paper
FailShoppers spend an estimated $38K a year here, so Pastel Construction Paper is a Fail.
- Flapen Score
- 41 / 100Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 4641
- Market size
- $38K/yr68K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 30 sellers
Flapen Score
Pastel Construction Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Construction Paper is stronger. Inside it, weaker.
Market
The Pastel Construction Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Construction Paper 68K times last year and spent an estimated $38K. The top 5 brands take 71% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $38Ka year
- Top search term
- pastel construction paper49K searches a year
02 · Price
A sale here is worth $14.95.
Listings sell for $14.95 on average, from $5.30 to $28.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.95 that is $1K to $4K a year per listing.
- Average price
- $14.95under the $15 to $100 sweet spot
- Price range
- $5.30–$28.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #330 within Paper & Paper Crafts. It carries 830 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #330in Paper & Paper Crafts
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 830per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Pastel Construction Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PrintWorks Pastel Paper 8.5 x 11 - 100 Sheets - 5 Assorted Pastel Colors - 30% Recycled Colored Paper - Ideal for School & Craft Projects - Made in the USA - SFI Certified - 20 lb/75 gsm (00577)
- Price
- $6.94
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 16y ago

BAZIC Products 100 Count Pastel Color Multipurpose Paper for Printing Office School
- Price
- $9.11
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 3y ago

Colored Card Stock 5 Colors Goefun 65lb 8.5 x 11 Pastel Construction Paper Assorted Colors Perfect for Crafts DIY Cards Scrapbooking
- Price
- $8.92
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 9mo ago

Lincia 600 Sheet Paper Chain Garland Strips 1x8 Inch with Double Sided Tape DIY Construction Paper Chains for Birthday Wedding Holiday Party Decorations Crafts Supplies (Macaron)
- Price
- $17.59
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 2y ago

Geyoga 200 Sheets Colored Cardstock Paper Cardstock Starter Kit 4 x 6 Inch 190 GSM Thick Construction Paper Assorted Colors for Craft Scrapbook Party Supplies 8 Colors(Pastel Color)
- Price
- $15.48
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 2y ago
Trending
estimated 90-day click momentum
TaoBary Pastel 1000 Sheet 1.77x9.84 Inch Paper Chain Garland Strip Construction DIY Craft Paper Chain for Home Classroom Birthday Holiday Party Decor Supplies with Double Side Tape
- Price
- $24.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft
- Price
- $17.79
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago

Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)
- Price
- $28.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

AIMI Assorted Colors Bulk for School Construction Paper A4 Copy Paper
- Price
- $6.07
- Rating
- 4.4/5
- Reviews
- 640
- Age
- 2y ago

PrintWorks Easter Cardstock 8.5 x 11 - 200 Sheets - 5 Assorted Pastel Cardstock Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00594)
- Price
- $22.83
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago
Newest
by launch date
40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects
- Price
- $7.04
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 7mo ago

TaoBary Pastel 1000 Sheet 1.77x9.84 Inch Paper Chain Garland Strip Construction DIY Craft Paper Chain for Home Classroom Birthday Holiday Party Decor Supplies with Double Side Tape
- Price
- $24.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft
- Price
- $17.79
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago

Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)
- Price
- $28.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Colored Card Stock 5 Colors Goefun 65lb 8.5 x 11 Pastel Construction Paper Assorted Colors Perfect for Crafts DIY Cards Scrapbooking
- Price
- $8.92
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
30
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
23%
- PrintWorks26%
- BAZIC PRODUCTS20%
- Goefun11%
- Lincia7%
- Geyoga7%
- Print Works6%
Demand
Pastel Construction Paper search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pastel Construction Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastel construction paper49K/yr
- construction paper pastel10K/yr
- construction paper pastel colors3K/yr
- pastel craft paper3K/yr
- pastel colored construction paper2K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Construction Paper
We read the reviews and the return reasons for every product selling here.
“Thin Paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Construction Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









