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Pastel Construction Paper

Fail

Shoppers spend an estimated $38K a year here, so Pastel Construction Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$38K/yr68K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
62%top-5 click share · 16 brands · 30 sellers

Flapen Score

Pastel Construction Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Construction Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Construction Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Pastel Construction Paper 68K times last year and spent an estimated $38K. The top 5 brands take 71% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
3.7%
Market size, estimated
$38Ka year
Top search term
pastel construction paper49K searches a year

02 · Price

A sale here is worth $14.95.

Listings sell for $14.95 on average, from $5.30 to $28.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.95 that is $1K to $4K a year per listing.

Average price
$14.95under the $15 to $100 sweet spot
Price range
$5.30–$28.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #330 within Paper & Paper Crafts. It carries 830 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#330in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
19

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pastel Construction Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Brand 126%
  • Brand 220%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pastel Construction Paper search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Pastel Construction Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel construction paper49K/yr
  • construction paper pastel10K/yr
  • construction paper pastel colors3K/yr
  • pastel craft paper3K/yr
  • pastel colored construction paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Construction Paper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
35%of negative reviews mention “Thickness”
0.8%of orders come back
“Thin Paper”
A buyer, on “Thickness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pastel Construction Paper questions

Answered from the same tracked data.