pastel colored pencils
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$15.83avg listing price — sweet spot $15–$100
Price range
Good$3.79–$37.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,542.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, pastel colored pencils is a $46K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pastel colored pencils market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 2.0%
- Avg brand age
- 68 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
70
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
21%
- ECOTREE26%
- KALOUR21%
- Crayola11%
- MASTERART8%
- Faber-Castell8%
- Shuttle Art6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top pastel colored pencils search terms
- pastel colored pencils72K/yr
- pastel color pencils6K/yr
- colored pencils pastel8K/yr
- crayola pastel colored pencils4K/yr
- ooly colored pencils5K/yr
- ooly pencils3K/yr
Top pastel colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECOTREE Macaron Colored Pencils Soften Wood Pastel Coloring for Adult and Kids Art Supplies for School Coloring Drawing Shading Back to School Supplies 12 Count
ECOTREE$8.884.7★1,197 rev
KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners
KALOUR$17.994.7★711 rev
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.794.6★52 rev
Shuttle Art 60 Pastel Colored Pencils Colored Pencils for Adult Coloring Soft Core Pencil in Gift Tin Box Drawing Pencil for Kids Adults Beginners Artists Drawing Coloring Sketching
Shuttle Art$20.274.5★935 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★103 rev
Newest
by launch dateKALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.41103 rev
KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner
KALOUR$13.93528 rev
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.7952 rev
Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils
Crayola$10.521 rev
Ooly UnMistakeAbles Erasable Colored Pencils Set of 12 Stress and Mess Free Drawing & Coloring Pencils for Kids and Adults Colorful School Supplies for Arts and Crafts
Ooly$10.40101 rev
Trending
90-day click momentumCrayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils
Crayola$10.521.0★
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.794.6★
Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel
Faber-Castell$6.364.5★
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★
Castle Art Supplies Harmonious Colored Pencil Set | 72 Muted Wax-Based Soft Core Coloring Pencils for Adult Artists Relaxation | Presented in Tin Case
Castle Art Supplies$37.604.6★
What buyers say about pastel colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“These pencils are of good quality for the price”
“Good Value”
“Great pencils”
“So soft”
“As advertised”
“My grandkids love these for home work,drawing,”
“Its perfect they are sharped”
“No breakage yet”
“easy to build upon”
What buyers complain about
“not good for coloring”
“Disappointed in the quality”
“Does not sharpen good”
“they break easy”
“I was surprised by how fragile these pencils are”
“little cheaper”
“Missing 1 Color”
“seem to have been used”
“Chemical smell”
“both were defective split wood”
Top return reasons
Common questions
- Is pastel colored pencils profitable to sell on Amazon United States?
- The niche generates $46K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the pastel colored pencils niche?
- 13 brands and 70 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in pastel colored pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.8%.
- When does demand for pastel colored pencils peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pastel colored pencils niche?
- Listings span $3.79–$37.60; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.