Pastel Cardstock
FailDemand is soft, at -13.1% this quarter, so Pastel Cardstock is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $78K/yr102K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 48%top-5 click share · 20 brands · 62 sellers
Flapen Score
Pastel Cardstock against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Cardstock is stronger. Inside it, weaker.
Market
The Pastel Cardstock market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Cardstock 102K times last year and spent an estimated $78K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $78Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- pastel cardstock65K searches a year
02 · Price
A sale here is worth $14.24.
Listings sell for $14.24 on average, from $6.15 to $32.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.24 that is $4K to $7K a year per listing.
- Average price
- $14.24under the $15 to $100 sweet spot
- Price range
- $6.15–$32.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #318 within Paper & Paper Crafts. It carries 932 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #318in Paper & Paper Crafts
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 932per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pastel Cardstock products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Astrobrights Mega Collection Colored Cardstock Punchy Pastel 5-Color Assortment 320 Sheets 65 lb./176 gsm 8.5 x 11 - MORE SHEETS! (91780)
- Price
- $21.51
- Rating
- 4.9/5
- Reviews
- 785
- Age
- 4y ago

Astrobrights Colored Cardstock 8-1/2 x 11 65 Lb Punchy Pastel Assortment Pack of 100 Sheets
- Price
- $9.26
- Rating
- 4.8/5
- Reviews
- 471
- Age
- 4y ago

JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 1y ago

PrintWorks Pastel Cardstock 8.5 x 11 - 50 Sheets - 5 Assorted Pastel Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00684)
- Price
- $7.30
- Rating
- 4.8/5
- Reviews
- 818
- Age
- 9y ago

Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
- Price
- $12.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
- Price
- $12.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
- Price
- $13.29
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago

Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)
- Price
- $28.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft
- Price
- $17.79
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago

40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects
- Price
- $7.04
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 7mo ago
Newest
by launch date
Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
- Price
- $12.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
- Price
- $13.29
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago

40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects
- Price
- $7.04
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 7mo ago

gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft
- Price
- $17.79
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago

Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)
- Price
- $28.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
62
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 93%
Open market
29%
- Astrobrights27%
- PrintWorks14%
- JULBEAR10%
- Astrodesigns9%
- Goefun5%
- Swanaryo5%
Demand
Pastel Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Aug · busiest ÷ quietest = 2.8×
Search terms
Top Pastel Cardstock search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastel cardstock65K/yr
- pastel cardstock paper9K/yr
- cardstock pastel6K/yr
- pastel card stock7K/yr
- pastel cardstock 8.5 x 119K/yr
- cardstock pastel colors3K/yr
- pastel colored cardstock3K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Cardstock
We read the reviews and the return reasons for every product selling here.
“The paper is very thin, rips easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Cardstock questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









