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Pastel Cardstock

Fail

Demand is soft, at -13.1% this quarter, so Pastel Cardstock is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$78K/yr102K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
48%top-5 click share · 20 brands · 62 sellers

Flapen Score

Pastel Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pastel Cardstock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Pastel Cardstock 102K times last year and spent an estimated $78K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.3%
Market size, estimated
$78Ka year
Peak month
March2.8× the quietest month
Top search term
pastel cardstock65K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $6.15 to $32.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.24 that is $4K to $7K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$6.15–$32.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #318 within Paper & Paper Crafts. It carries 932 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#318in Paper & Paper Crafts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
28

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pastel Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

62

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

29%

  • Brand 127%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Pastel Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Pastel Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel cardstock65K/yr
  • pastel cardstock paper9K/yr
  • cardstock pastel6K/yr
  • pastel card stock7K/yr
  • pastel cardstock 8.5 x 119K/yr
  • cardstock pastel colors3K/yr
  • pastel colored cardstock3K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Cardstock

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
18%of negative reviews mention “Paper Quality”
1.0%of orders come back
“The paper is very thin, rips easily”
A buyer, on “Paper Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pastel Cardstock questions

Answered from the same tracked data.