Paraffin Wax

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

1.5%

Market size, estimated

$308Ka year

Peak month

December2.4× the quietest month

Top search term

paraffin wax465K searches a year

Listings sell for $28.50 on average, from $6.91 to $144.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $28.50 that is $29K to $36K a year per listing.

Average price

$28.50inside the $15 to $100 sweet spot

Price range

$6.91–$144.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$29K–$36K

Returns

1.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Candle Making. It carries 1,392 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#38in Candle Making

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,392per listing

Listings tracked

33

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months