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Paracord Buckles

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -16.3% this quarter, so Paracord Buckles is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$183K/yr430K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
41%top-5 click share · 21 brands · 43 sellers

Flapen Score

Paracord Buckles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paracord Buckles is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paracord Buckles market on Amazon at a glance

Shoppers on Amazon United States searched for Paracord Buckles 430K times last year and spent an estimated $183K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.4%
Market size, estimated
$183Ka year
Peak month
February1.2× the quietest month
Top search term
paracord accessories170K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $3.87 to $43.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.45 that is $1K to $3K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$3.87–$43.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #216 within Sewing Notions & Supplies. It carries 922 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.2%
Average rank
#216in Sewing Notions & Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
922per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Paracord Buckles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

43

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

25%

  • Brand 139%
  • Brand 220%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Paracord Buckles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Paracord Buckles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paracord accessories170K/yr
  • paracord buckles60K/yr
  • paracord clips35K/yr
  • paracord tools37K/yr
  • paracord bracelet clasps16K/yr
  • paracord bracelet buckles22K/yr
  • paracord clasp13K/yr
  • paracord clip11K/yr
  • paracord buckle12K/yr
  • paracord tool8K/yr

Reviews and returns

What reviews say buyers love and hate about Paracord Buckles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paracord Buckles questions

Answered from the same tracked data.