Is papyrus profitable to sell on Amazon United States?

The niche generates $39K/yr across 60 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (44/100).

How competitive is the papyrus niche?

19 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in papyrus?

Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 1.4%.

When does demand for papyrus peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the papyrus niche?

Listings span $4.99–$42.76; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.

papyrus

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$4.99–$42.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Review moat

Good763.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 147K searches

According to Flapen's Amazon United States niche tracking, papyrus is a $39K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

papyrus market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $86K–$114K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,833
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 5.8%
Avg brand age: 48 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

15%

Papyrus41%
CraftsOfEgypt18%
Nefertari7%
Global Ion7%
HandMade0446%
Generic6%
Open — no brand owns it (13 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -6.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top papyrus search terms

papyrus79K/yr -4.5%1.3% conv.
papyrus paper24K/yr -4.7%4.6% conv.
papyrus boxed cards10K/yr -18.1%2.0% conv.
papyrus sheets3K/yr +35.0%1.1% conv.
papyrus paper sheets3K/yr -3.9%5.8% conv.
papyrus christmas card14K/yr -59.6%0.0% conv.
christmas card papyrus10K/yr -66.0%0.0% conv.
papyrus cards christmas4K/yr -91.7%0.0% conv.

All search terms

Top papyrus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Papyrus Watercolor Hummingbird All Occasion Cards with Envelopes & Signature Seals Blank Inside for Personalized Message (12-Count)

Papyrus$17.654.8★1,400 rev

CraftsOfEgypt Set 10 Egyptian Papyrus Paper 4x6 inch (10x15 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper

CraftsOfEgypt$10.024.5★279 rev

15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift

Nefertari$19.484.7★30 rev

10 Egyptian Papyrus Paper 8x12 Inch (20x30 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper

HandMade044$10.134.7★42 rev

30 Blank Egyptian Papyrus Sheets for Art Projects and Schools 8x12 Inch (20x30 Cm) + 2 Bookmark Gift

Global Ion$26.374.5★91 rev

Newest

by launch date

Papyrus 75th Anniversary Greeting Card Assortment for Birthday and All Occasion with Keepsake Box (6-count)

Papyrus$22.1163 rev

12mo ago

Papyrus 6-Count All Occasion Blank Card Assortment Mixed Illustrated Designs

Papyrus$25.03166 rev

1y ago

15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift

Nefertari$19.4830 rev

1y ago

Joyberg 70PCS Vintage Paper 8.5 x 11 in Parchment paper for Writing Letter writing Paper Decorative Printer Paper for Invitation Letter Resume Award Diploma Art Craft Certificate Antique

Joyberg$5.09912 rev

2y ago

80 Sheets Vintage Paper 8.5 x 11 Letter Size Printer Paper Antique Stationery for Writing Double-sided Aged Parchment Paper for Printing Decorative Old Look for Invites Resume

Hoiny$6.621,279 rev

2y ago

What buyers say about papyrus

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Very nice quality cards”

Paper Quality21%

“Awesome paper”

Advertised Vs Actual Product6%

“As advertised”

Color5%

“The colors are vivid”

Design-Overall5%

“Great design”

Value For Money4%

“Worth it”

Print Quality3%

“I am successful in printing with it”

Thickness2%

“The thick card stock, beautiful artwork & the little extra add-ons are just ADORABLE”

Size-Overall2%

“great size”

Paper Brightness2%

“Paper is a beautiful color and great quality and I'm very pleased with the purchase”

What buyers complain about

Size-Overall18%

“Not the right size”

Paper Quality16%

“Thought paper/card would be better quality”

Quality-Overall8%

“Quality control was lacking”

Thickness7%

“its pretty thin”

Advertised Vs Actual Product5%

“Just not the same”

Color5%

“Not convinced its for watercolors”

Value For Money3%

“These cards look more expensive than what I expected”

Strength3%

“the envelope is flimsy”

Print Quality2%

“is just a cheap printed on image”

Paper Brightness2%

“The paper is too dark”

Top return reasons

Size-Overall32%

Paper Quality13%

Color9%

Advertised Vs Actual Product9%

Paper Brightness7%

Value For Money5%

Quality-Overall4%

Thin2%