Paper Umbrella

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+56.1%

Conversion, latest week

1.5%

Market size, estimated

$137Ka year

Peak month

June4.5× the quietest month

Top search term

parasols for wedding40K searches a year

Listings sell for $44.96 on average, from $6.45 to $151.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.96 that is $0 to $4K a year per listing.

Average price

$44.96inside the $15 to $100 sweet spot

Price range

$6.45–$151.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,167 within Paper & Paper Crafts. It carries 110 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

3.3%

Average rank

#2,167in Paper & Paper Crafts

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

110per listing

Listings tracked

41

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months