Paper Roll
FailThe top 5 brands take 94% of clicks, so Paper Roll is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $231K/yr195K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 30 sellers
Flapen Score
Paper Roll against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Roll is stronger. Inside it, weaker.
Market
The Paper Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Roll 195K times last year and spent an estimated $231K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $231Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- paper roll128K searches a year
02 · Price
A sale here is worth $16.61.
Listings sell for $16.61 on average, from $6.01 to $35.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.61 that is $8K to $12K a year per listing.
- Average price
- $16.61inside the $15 to $100 sweet spot
- Price range
- $6.01–$35.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Paper & Paper Crafts. It carries 6,874 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Paper & Paper Crafts
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 6,874per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Paper Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 1y ago

Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
- Price
- $9.20
- Rating
- 4.7/5
- Reviews
- 5,921
- Age
- 2y ago

PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
- Price
- $29.54
- Rating
- 4.7/5
- Reviews
- 1,424
- Age
- 2y ago

PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
- Price
- $7.32
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 3y ago

Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
- Price
- $7.63
- Rating
- 4.7/5
- Reviews
- 5,921
- Age
- 3y ago
Trending
estimated 90-day click momentum
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
- Price
- $25.76
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago

Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
- Price
- $21.07
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 10mo ago

SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
- Price
- $27.07
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 1y ago

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 1y ago

PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
- Price
- $6.01
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 9mo ago
Newest
by launch date
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
- Price
- $25.76
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago

PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
- Price
- $6.01
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 9mo ago

Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
- Price
- $21.07
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 10mo ago

Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 43,723
- Age
- 1y ago

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
30
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
3%
- PH PERKHOMY46%
- Vanhench25%
- SMART&CASUAL13%
- Donyang6%
- Bryco Goods4%
- Phinus3%
- Open — no brand owns it (3 brands, 3%)
Demand
Paper Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Paper Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper roll128K/yr
- rolls of paper22K/yr
- construction paper roll20K/yr
- rolled paper6K/yr
- roll paper craft6K/yr
- roll of packing paper4K/yr
- roll of construction paper5K/yr
- butcher wrapping paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Roll
We read the reviews and the return reasons for every product selling here.
“Thick paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









