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Paper Roll

Fail

The top 5 brands take 94% of clicks, so Paper Roll is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$231K/yr195K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 30 sellers

Flapen Score

Paper Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Roll is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Roll 195K times last year and spent an estimated $231K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
7.2%
Market size, estimated
$231Ka year
Peak month
November2.0× the quietest month
Top search term
paper roll128K searches a year

02 · Price

A sale here is worth $16.61.

Listings sell for $16.61 on average, from $6.01 to $35.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.61 that is $8K to $12K a year per listing.

Average price
$16.61inside the $15 to $100 sweet spot
Price range
$6.01–$35.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Paper & Paper Crafts. It carries 6,874 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Paper & Paper Crafts
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
6,874per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

30

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

3%

  • Brand 146%
  • Brand 225%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper roll128K/yr
  • rolls of paper22K/yr
  • construction paper roll20K/yr
  • rolled paper6K/yr
  • roll paper craft6K/yr
  • roll of packing paper4K/yr
  • roll of construction paper5K/yr
  • butcher wrapping paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Roll

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
29%of negative reviews mention “Thickness”
0.5%of orders come back
“Thick paper”
A buyer, on “Thickness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paper Roll questions

Answered from the same tracked data.