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Paper Mache

Maybe

Products sell for $21.71 on average, inside the sweet spot. But demand is soft, at -6.8% this quarter, so Paper Mache is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$154K/yr231K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
55%top-5 click share · 13 brands · 44 sellers

Flapen Score

Paper Mache against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Mache is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Mache market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Mache 231K times last year and spent an estimated $154K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
3.1%
Market size, estimated
$154Ka year
Peak month
October2.4× the quietest month
Top search term
paper mache155K searches a year

02 · Price

A sale here is worth $21.71.

Listings sell for $21.71 on average, from $5.05 to $42.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.71 that is $5K to $11K a year per listing.

Average price
$21.71inside the $15 to $100 sweet spot
Price range
$5.05–$42.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #95 within Paper & Paper Crafts. It carries 3,160 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#95in Paper & Paper Crafts
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
3,160per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Paper Mache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

44

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

20%

  • Brand 132%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Paper Mache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Paper Mache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper mache155K/yr
  • paper mache kit34K/yr
  • paper mache paste8K/yr
  • papier mache8K/yr
  • celluclay12K/yr
  • papel mache4K/yr
  • papier-mch3K/yr
  • paper mache supplies4K/yr
  • celluclay instant paper mache4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Mache

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
1.3%of orders come back
“breakable”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paper Mache questions

Answered from the same tracked data.