Paper Mache
MaybeProducts sell for $21.71 on average, inside the sweet spot. But demand is soft, at -6.8% this quarter, so Paper Mache is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $154K/yr231K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 44 sellers
Flapen Score
Paper Mache against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Mache is stronger. Inside it, weaker.
Market
The Paper Mache market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Mache 231K times last year and spent an estimated $154K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $154Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- paper mache155K searches a year
02 · Price
A sale here is worth $21.71.
Listings sell for $21.71 on average, from $5.05 to $42.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.71 that is $5K to $11K a year per listing.
- Average price
- $21.71inside the $15 to $100 sweet spot
- Price range
- $5.05–$42.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #95 within Paper & Paper Crafts. It carries 3,160 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #95in Paper & Paper Crafts
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 3,160per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Paper Mache products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noe & Malu 12pc Plaster of Paris Rolls - Fast Setting Gauze for Mache Belly Casting & Sculptures | Art and Craft Bandages Wraps Masks
- Price
- $31.67
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 7y ago

Falling in Art Plaster Cloth Rolls 500gsm Plaster Strip Plaster Gauze Bandages for Craft Projects Mask Making Belly Casts Body Molds 4inch x180inch Single roll
- Price
- $7.91
- Rating
- 4.7/5
- Reviews
- 1,197
- Age
- 8y ago

Activa CelluClay Instant Paper Mch White 4lb (1.8kg) Sculpting & Texturing Material for Arts & Crafts
- Price
- $31.02
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 3y ago

Activa CelluClay Instant Paper Mch White 2lb (900g) | Super Fine Sculpting & Texturing Material for Arts & Crafts
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 4y ago

Instant Paper Mache Powder 3.3 Pounds White with Aluminum Mesh Papier Mache Mix Object to Decorate White Paper Mache Clay for Drawing Art Clay Perfect for Artists and Crafts Projects
- Price
- $34.49
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bright Stripes Paper Mache All Day Craft Kit for Kids Ages 8+ | DIY Sculpt Build & Paint Set with Paper Mache Clay Templates & Paint | Creative Art Gift for Kids & Teens
- Price
- $21.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Lounsweer 5 lb Instant Paper Mache White Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $28.08
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 6mo ago

Lounsweer 6 lb Instant Paper Mache Gray Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $34.17
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Pritt Paper Mache Craft Paste 125 g Powder Safe for Children Washable with Warm Water Free from Preservatives and Solvents 9H 1888145
- Price
- $17.77
- Rating
- 4.7/5
- Reviews
- 677
- Age
- 7y ago

Lounsweer 4 lb Instant Paper Mache White Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $27.45
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch date
Bright Stripes Paper Mache All Day Craft Kit for Kids Ages 8+ | DIY Sculpt Build & Paint Set with Paper Mache Clay Templates & Paint | Creative Art Gift for Kids & Teens
- Price
- $21.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Lounsweer 5 lb Instant Paper Mache White Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $28.08
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 6mo ago

Lounsweer 6 lb Instant Paper Mache Gray Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $34.17
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Lounsweer 4 lb Instant Paper Mache White Drying Paper Mix for Drawing Fast Drying Papier Mache Clay for Artists Crafts Projects Sculpting Texturing Material
- Price
- $27.45
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 9mo ago

ACTIVA Supreme FastDry Papier Mache A Fast Drying Premium Instant Mix for The Professional Artist and Passionate Crafter - 2 Lbs - Made in The USA - No Tariffs
- Price
- $25.42
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
20%
- Activa32%
- Noe & Malu16%
- Falling in Art12%
- MODOH8%
- Mod Podge7%
- Lounsweer6%
Demand
Paper Mache search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Paper Mache search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper mache155K/yr
- paper mache kit34K/yr
- paper mache paste8K/yr
- papier mache8K/yr
- celluclay12K/yr
- papel mache4K/yr
- papier-mch3K/yr
- paper mache supplies4K/yr
- celluclay instant paper mache4K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Mache
We read the reviews and the return reasons for every product selling here.
“breakable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Mache questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









