paper glue
Worth a lookShows low returns (0.5%), but soft demand (-13.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Price range
Great$1.16–$55.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$310K$310K/yr · 207K searches
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,726.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paper glue is a $310K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
paper glue market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $298K–$357K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
224
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
9%
- Tombow56%
- Bearly Art10%
- Scotch10%
- Elmer's9%
- Aleene's4%
- MARCADORUS3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -13.2% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 1.9×
Top paper glue search terms
- tombow glue64K/yr
- paper glue48K/yr
- glue for paper12K/yr
- paper glue for crafts11K/yr
- glue for paper crafts8K/yr
- collage glue7K/yr
- paper craft glue8K/yr
- cardstock glue6K/yr
- glue for card making7K/yr
- pegamento para papel6K/yr
Top paper glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tombow Mono Multi Liquid Glue (3 Pack) - Clear Low Viscosity Dries Clear
Tombow$14.364.8★1,538 rev
Tombow 52180 MONO Aqua Liquid Glue 1.69 Ounce 1-Pack. Dual Tip Dispenser for Precise to Full Coverage Application that Dries Clear.
Tombow$6.064.7★3,645 rev
Scotch Wrinkle-Free Glue Sticks 2 Pack .27 oz Each
Scotch$3.304.6★1,596 rev
Tombow 52180 MONO Aqua Liquid Glue 1.69 Ounce 1-Pack. Dual Tip Dispenser for Precise to Full Coverage Application that Dries Clear. (3-Pack)
Tombow$13.264.8★274 rev
Bearly Art Precision Craft Glue - The Mini - 2fl oz with Tip Kit - Acid Free Archival - Strong Hold Adhesive - Ideal for Fine Paper Crafting Scrapbooking and Card Making - Made in USA
Bearly Art$14.624.8★9,223 rev
Newest
by launch date
AstraVox PH Neutral PVA Glue White Adhesive Archival Quality Book Binding Glue for Paper Craft Scrapbooking Decoupage Framing Collages Water-Soluble Dries Clear (Acid-Free Fl Oz 8.5)
AstraVox$9.8554 rev
Craft Glue Bottle with Fine Tip Craft Glue Quick Dry Clear for Precision Paper Crafts Scrapbooking Supplies Card Making (100ml)
Bellisinno$13.06179 rev
Book Glue 15ML x 2 Book Adhesive Clear Book Binding Adhesive Flexible Paper Glue for Book Repair and Bonding Envelopes Postcards Paper Craft Greeting Cards Invitations Crafts DIY
INSOIA$5.52325 rev
Glue Tape for Scrapbooking Scrapbook Tape 4 Pcs Double Sided Tape Roller for Crafts 26 Ft x 0.31 In Tape Runner Junk Journal Supplies Scrapbook Supplies & Craft Photo Card Making Supplies.
MARCADORUS$8.022,533 rev
Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell
Secopad$7.468,906 rev
Trending
90-day click momentum
Elmers Liquid School Glue Washable Safe and Nontoxic 4oz 1 Count - Back to School Supplies
Elmer's$1.164.7★
Aleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor
Aleene's$2.764.5★
Elmers Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count - Poster Vision Board Back to School Supplies #1 Teacher Brand
Elmer's$3.274.8★
AstraVox PH Neutral PVA Glue White Adhesive Archival Quality Book Binding Glue for Paper Craft Scrapbooking Decoupage Framing Collages Water-Soluble Dries Clear (Acid-Free Fl Oz 8.5)
AstraVox$9.854.4★
Scotch Wrinkle-Free Glue Sticks 2 Pack .27 oz Each
Scotch$3.304.6★
What buyers say about paper glue
What buyers praise and complain about, mined from review topics.What buyers love
“Really good adhesives”
“Ease of use”
“Excellent product that we have used for years”
“Good deal”
“As Advertised”
“Very efficient”
“Very durable”
“Easy clean up”
“Great size and good value”
“holds well”
What buyers complain about
“bad adhesive”
“Does not last”
“It seems a bit pricey to me”
“Poor quality”
“Does not work well”
“it was extremely difficult to open”
“is a small bottle”
“Too wet”
“Very fragile and breakable”
“Just peels right off”
Top return reasons
Common questions
- Is paper glue profitable to sell on Amazon United States?
- The niche generates $310K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the paper glue niche?
- 12 brands and 224 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in paper glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Value For Money. The return rate is 0.5%.
- When does demand for paper glue peak?
- Demand peaks in Mar–May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the paper glue niche?
- Listings span $1.16–$55.71; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 4,727 reviews — the moat a new listing must climb.