Paper Cats
FailDemand is soft, at -42.9% this quarter, so Paper Cats is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $180K/yr305K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 80%top-5 click share · 11 brands · 12 sellers
Flapen Score
Paper Cats against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Cats is stronger. Inside it, weaker.
Market
The Paper Cats market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Cats 305K times last year and spent an estimated $180K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $180Ka year
- Top search term
- paper cats82K searches a year
02 · Price
A sale here is worth $8.40.
Listings sell for $8.40 on average, from $3.17 to $17.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $8.40 that is $11K to $13K a year per listing.
- Average price
- $8.40under the $15 to $100 sweet spot
- Price range
- $3.17–$17.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $11K–$13K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #19,605 within Paper & Paper Crafts. It carries 36 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 33.6%
- Average rank
- #19,605in Paper & Paper Crafts
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 36per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Paper Cats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
11%
- Brand 130%
- Brand 221%
- Brand 319%
- Brand 46%
- Brand 56%
- Brand 66%
- Open — no brand owns it (5 brands, 11%)
Demand
Paper Cats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.8× · 9 of 12 months tracked
Search terms
Top Paper Cats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper cats82K/yr
- origami cats55K/yr
- cat origami21K/yr
- cat paper6K/yr
- paper cats origami59K/yr
- origami cat3K/yr
- cat origami kit4K/yr
- cat origami paper10K/yr
- paper desk pets5K/yr
- origami cats kit10K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Cats
We read the reviews and the return reasons for every product selling here.
“Bad instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Cats questions
Answered from the same tracked data.









