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Paper Cats

Fail

Demand is soft, at -42.9% this quarter, so Paper Cats is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$180K/yr305K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
80%top-5 click share · 11 brands · 12 sellers

Flapen Score

Paper Cats against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paper Cats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Cats 305K times last year and spent an estimated $180K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
7.0%
Market size, estimated
$180Ka year
Top search term
paper cats82K searches a year

02 · Price

A sale here is worth $8.40.

Listings sell for $8.40 on average, from $3.17 to $17.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $8.40 that is $11K to $13K a year per listing.

Average price
$8.40under the $15 to $100 sweet spot
Price range
$3.17–$17.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #19,605 within Paper & Paper Crafts. It carries 36 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.6%
Average rank
#19,605in Paper & Paper Crafts
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
12

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Paper Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

  • Brand 130%
  • Brand 221%
  • Brand 319%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 11%)

Demand

Paper Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25NovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.8× · 9 of 12 months tracked

Search terms

Top Paper Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper cats82K/yr
  • origami cats55K/yr
  • cat origami21K/yr
  • cat paper6K/yr
  • paper cats origami59K/yr
  • origami cat3K/yr
  • cat origami kit4K/yr
  • cat origami paper10K/yr
  • paper desk pets5K/yr
  • origami cats kit10K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Cats

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“Bad instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Paper Cats questions

Answered from the same tracked data.