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palm oil for soap making

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 25Conversion 83Competition 22Returns 99Price range 86Avg price 95Brand share 20Review moat 72Quality gap 23

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.07

avg listing price — sweet spot $15–$100

Price range

Great$10.53–$49.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good614

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 40K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, palm oil for soap making is a $98K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

palm oil for soap making market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$108K–$135K
units × avg price
Conversion rate
9.0%
Avg BSR
#1,492
Page quality
0%
Prime
79%
Sponsored
71%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Traverse Bay Bath and Body41%
  • Soapeauty20%
  • Essential Depot17%
  • MD.LIFE8%
  • OKONATUR6%
  • Healthy Harvest Productions5%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
1K600Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top palm oil for soap making products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$29K40%$39K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about palm oil for soap making

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Cooking Instructions9%

“Worked wonderful for recipe”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“as advertised”

Soft Feel7%

“It's soft and so creamy”

Taste-Overall6%

“The taste is fine”

Texture/Consistency-Overall4%

“The texture is perfect, and you can tell its pure and high quality”

Vegan/Organic3%

“The product appears to be of good quality and sustainable and GMO”

Heating3%

“Works great and melts easily”

Dispensing Mechanism3%

“Works as it should for making different types of soap”

What buyers complain about

Ease Of Use13%

“Very difficult to get out of container”

Oily/Greasy10%

“The jar came a bit greasy on the outside”

Animal Testing/Cruelty Free8%

“Palm oil is harmful to animals”

Leak-Proof8%

“I wasnt able to control spillage when the oil had so many options of where it wanted to move”

Allergies8%

“I am allergic to every lotion and cream on the planet, as well as virtually all seed and nut oils, so I use this mixed with pomegranate seed oil. the one and only seed oild I've been able to tolerate”

Taste-Overall8%

“Those products usually taste like trash anyway so why not buy the palm oil”

Smell8%

“it already smells rancid”

Product Condition8%

“it looked to me to have been used”

Ease Of Cleaning4%

“I was afraid the flakes would be prone to making a mess”

Flavor3%

“Does not have the flavor of red palm oil”

Top return reasons

Size-Overall22%
Value For Money17%
Advertised Vs Actual Product14%
Smell11%
Texture/Consistency-Overall8%
Ingredients-Overall6%
Eco Friendliness6%
Leak-Proof6%
Oily/Greasy6%
Ease Of Use2%

Common questions

Is palm oil for soap making profitable to sell on Amazon United States?
The niche generates $98K/yr across 14 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Skip it (46/100).
How competitive is the palm oil for soap making niche?
8 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in palm oil for soap making?
Top complaints mined from reviews: Ease Of Use, Oily/Greasy, Animal Testing/Cruelty Free. The return rate is 0.2%.
When does demand for palm oil for soap making peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the palm oil for soap making niche?
Listings span $10.53–$49.16; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.