palette paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good1,337.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Price range
Okay$6.53–$20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 98K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, palette paper is a $181K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
palette paper market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $182K–$243K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 7.7%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
40
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- Strathmore27%
- Mr. Pen20%
- Zenacolor16%
- Prudiut14%
- Jack Richeson10%
- Bellofy9%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top palette paper search terms
- palette paper40K/yr
- pallet paper11K/yr
- palette paper pad12K/yr
- paper palette6K/yr
- paper paint palette4K/yr
- disposable pallets for painting4K/yr
- pallet paper for acrylic painting4K/yr
- disposable palette paper4K/yr
- paint palette paper3K/yr
- disposable palette3K/yr
Top palette paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Strathmore Tape Bound Palette Paper Pad 41 lb. 9X12 40 Sheets (365-9)
Strathmore$8.864.8★4,833 rev
Mr. Pen- Disposable Paint Palette Paper Paint Pad 9x12 40 Sheets
Mr. Pen$7.194.7★1,211 rev
Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)
Zenacolor$7.594.7★976 rev
Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.324.8★52 rev
Bellofy 2X Disposable Palette Paper 9x12 Inches | Mess-Free Paper Artist Palette for Acrylic Oil Paint | Perfect Painting for Artists Kids & Beginners | Easy-to-Use Tear-Off Sheets for Mixing Colors
Bellofy$14.994.7★1,133 rev
Newest
by launch datePalette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.3252 rev
MEEDEN Artist Palette Paper Pad: 12x16 40 Sheets (80lb/120gsm) Paint Palette Paper - Disposable Color Mixing Paper for Acrylic Watercolor Oil Painting
MEEDEN$15.37178 rev
Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives
Jack Richeson$20.9628 rev
Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife
Jack Richeson$16.819 rev
Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets
Mr. Pen$6.531,211 rev
Trending
90-day click momentumPalette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.324.8★
Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets
Mr. Pen$6.534.7★
Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives
Jack Richeson$20.964.9★
Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)
Zenacolor$7.594.7★
Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife
Jack Richeson$16.814.6★
What buyers say about palette paper
What buyers praise and complain about, mined from review topics.What buyers love
“Nice high quality Palette Pad”
“Makes clean up a breeze”
“Does the job I need”
“Works great and the size is very manageable”
“Easy to use”
“Perfect item for painting”
“colored gray so color shows up really well”
“Fair price”
“Extremely durable, comfortable, made of good material, super useful, fits perfectly”
“Works Great”
What buyers complain about
“They kind of look like place mats too with how big they are”
“a bit thin”
“It is a little on the flimsy side though”
“making it difficult to keep paint in place”
“Not as shiny as expected”
“Palette paper should easily wipe off to use”
“Other brands are better”
“This paper makes it very difficult to mix colors”
Top return reasons
Common questions
- Is palette paper profitable to sell on Amazon United States?
- The niche generates $181K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the palette paper niche?
- 8 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in palette paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.6%.
- When does demand for palette paper peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the palette paper niche?
- Listings span $6.53–$20.96; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 1,337 reviews — the moat a new listing must climb.