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Palette Knife

Fail

Demand is soft, at -10.6% this quarter, so Palette Knife is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$323K/yr366K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
64%top-5 click share · 15 brands · 26 sellers

Flapen Score

Palette Knife against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Palette Knife is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palette Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Palette Knife 366K times last year and spent an estimated $323K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
9.6%
Market size, estimated
$323Ka year
Peak month
January1.3× the quietest month
Top search term
palette knife126K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $4.39 to $22.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $9.20 that is $14K to $18K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$4.39–$22.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #12 within Painting. It carries 3,053 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#12in Painting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,053per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Palette Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

25%

  • Brand 127%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Palette Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Palette Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palette knife126K/yr
  • pallet knife47K/yr
  • palette knives41K/yr
  • palette knife set20K/yr
  • paint spatula21K/yr
  • paint knife14K/yr
  • painting knife14K/yr
  • pallete knife10K/yr
  • pallet knife for acrylic paint11K/yr
  • palette knives for painting11K/yr

Reviews and returns

What reviews say buyers love and hate about Palette Knife

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Get a better quality set”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Palette Knife questions

Answered from the same tracked data.