Is palette knife profitable to sell on Amazon United States?

The niche generates $323K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (48/100).

How competitive is the palette knife niche?

15 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in palette knife?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.

When does demand for palette knife peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the palette knife niche?

Listings span $4.39–$22.59; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.

palette knife

Skip it

Soft demand (-10.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$323K

$323K/yr · 366K searches

Price range

Okay$4.39–$22.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,053.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.20

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, palette knife is a $323K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

palette knife market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $276K–$368K; units × avg price
Conversion rate: 9.6%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.1%
Avg brand age: 54 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

25%

conda27%
Herain16%
Egypamid12%
Honoson7%
Cualork7%
LIGHTWISH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top palette knife search terms

palette knife126K/yr -6.3%9.4% conv.
pallet knife47K/yr -8.2%8.5% conv.
palette knives41K/yr -16.1%6.3% conv.
palette knife set20K/yr +5.0%6.2% conv.
paint spatula21K/yr -7.2%5.8% conv.
paint knife14K/yr -7.0%7.4% conv.
painting knife14K/yr -26.4%6.2% conv.
pallete knife10K/yr -14.4%8.0% conv.
pallet knife for acrylic paint11K/yr -31.9%9.9% conv.
palette knives for painting11K/yr -53.0%6.7% conv.

All search terms

Top palette knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CONDA Palette Knife Painting Stainless Steel Spatula Palette Knife Oil Paint Metal Knives Wood Handle (Red 5 Piece)

conda$7.164.7★15,032 rev

5 Piece Palette knifes Painting Knife Set Supplies for Oil Acrylic Paint Cake Decorating Stainless Steel Pallet Knife Paint Knife Art Spatula for Various Types of Painting ColorMixing Smearing

Herain$4.964.6★1,195 rev

5pcs Palette Knife Stainless Steel Spatula Palette Knife set Pallet Knife Painting Knives Oil Painting Accessories for Oil Canvas Acrylic Painting By EGYPAMID

Egypamid$4.394.6★553 rev

10PCS Palette Knife Stainless Steel Painting Knife Set Flexible Spatula Pallet Knife Metal Artist Knives Oil Painting Accessories Color Mixing Scraper for Oil Canvas Acrylic Painting By CUALORK

Cualork$6.844.7★1,421 rev

5 Pieces Painting Knives Stainless Steel Spatula Palette Knife Oil Painting Accessories Color Mixing Set for Oil Canvas Acrylic Painting-Lightwish

LIGHTWISH$6.374.7★9,703 rev

Newest

by launch date

Phinus Pallet Knife 8P Stainless Steel Palette Knife Set Flexible Palette Knives with Wood Handle Paint Spatula for Oil Acrylic Painting Cake Decorating and Canvas

Phinus$7.1628 rev

5mo ago

Painting Palette Knife - 5pcs Professional Stainless Palette Paint Knives With 6 Plastic Scrapers Ar Paint Tool for Oil Canvas Acrylic Painting & Cake Decorating

CllyCnny$9.9716 rev

7mo ago

JYN-ANREN 5-Piece Stainless Steel Palette Knife Set for Oil Acrylic Watercolor Painting & Cake Decorating - Art & Mixing Tools for Texture Creation

jyn-anren$6.9913 rev

8mo ago

MEEDEN Artist Spatula Palette Knife: 8.86 Flexible Stainless Steel Art Pallet Scraper Knife with Wood Handle for Canvas DIY Crafts #4

MEEDEN$7.65236 rev

1y ago

MEEDEN Artist Paint Palette Knife: 9.88 Flexible Stainless Steel Art Pallet Scraper Knife with Wooden Handle for Oil Painting Accessories for Acrylic Gouache Canvas #23

MEEDEN$7.66236 rev

1y ago

What buyers say about palette knife

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality”

Value For Money13%

“Excellent price”

Advertised Vs Actual Product9%

“As advertised”

Strength5%

“Very sturdy”

Paint Quality4%

“These are so good that they come with a special paint pallet”

Size-Overall4%

“I like these fit in my hand, very comfortable”

Durability4%

“Overall, they seem durable, easy to clean, and a great versatile set to have”

Ease Of Cleaning4%

“cleans up nicely”

Ease Of Use3%

“Easy to Use”

Handle Quality3%

“The handles are comfortable”

What buyers complain about

Quality-Overall17%

“Get a better quality set”

Durability12%

“They do not feel or look durable”

Strength8%

“The blades are a bit stiffer than the ones I was used to in the past”

Thickness6%

“not as thin as I would have liked”

Wood Quality6%

“The #1 knife was bent at the handle and free spinning, and the handle wood is damaged”

Size-Overall5%

“Seem way bigger than the picture first time user tho”

Hard Feel5%

“were slightly rough”

Advertised Vs Actual Product3%

“I didnt read the description because they are pretty basic”

Product Condition3%

“It just looked like a bunch of used pieces were packaged together and shipped out”

Charging2%

“again charged twice”

Top return reasons

Size-Overall36%

Quality-Overall13%

Advertised Vs Actual Product11%

Value For Money8%

Paint Quality5%

Defective Material/Parts4%