painting supplies
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.54avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Price range
Good$3.96–$141.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,206.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, painting supplies is a $1.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
painting supplies market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.8%
- Avg brand age
- 40 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
103
Top-5 brand share
37%
Top 20: 79%
Top-5 click share
23%
Top 20: 60%
Open market
58%
- ESRICH12%
- Nicpro9%
- Pro Grade6%
- Artbreezing6%
- Rhibak5%
- Shuttle Art4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×
Top painting supplies search terms
- painting supplies640K/yr
- painting kit281K/yr
- paint supplies149K/yr
- paint kits for adults101K/yr
- painting supplies for artists30K/yr
- pintar27K/yr
- acrylic paint supplies24K/yr
- painting stuff23K/yr
- paint stuff18K/yr
- paint kit for adults16K/yr
Top painting supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicpro 68PCS Acrylic Paint Canvas Set for Adults Art Painting Supplies Kit with 24 Acrylic Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Beginner Artist
Nicpro$28.364.6★468 rev
Rhibak Paint Roller Kit with Extension Pole 27 Piece Set 2 to 4 Ft Pole 49 Paint Rollers Paint Brushes Set for Professional Painting House Paint Roller for All Latex and Oil Paints & Stains
Rhibak$36.894.5★574 rev
Pro Grade Paint Roller Kit Brush & Roller 10 Piece Set Wall Painting Naps for Professionals & Homeowners - All Paints & Stains Washable Reusable Easy to Clean Superior Absorbency.
Pro Grade$16.894.5★8,485 rev
Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame
Bates Choice$15.994.6★13,545 rev
ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners
ESRICH$10.214.6★1,096 rev
Newest
by launch date
RYMTOX 33PCS Complete Paint Roller Kit with Extension Pole & Carry Bag 2-4 FT Painting Supplies Set with 9 & 4 Microfiber Rollers Brushes Tray & Tape for Walls Ceilings & DIY Room Repainting
Rymtox$35.5482 rev
Whalsure Paint Set Acrylic Paint Set for Kids & Adults - Painting Supplies with 18 Acrylic Paints 8 Painting Brushes 5 Canvas Panels etc
Whalsure$25.52117 rev
32PCS Paint Roller Kit with Extension Pole - 2 to 4 FT Pole 4 inch 9 inch Paint Rollers Paint Brushes for Walls Painters Tape & Drop Cloth Microfiber Roller Covers for Professional Painting
IDEAALS$39.7587 rev
Acrylic Art Set 41 PCS Painting Kit Acrylic Paint Set for Kids Painting Supplies with 24 Acrylic Paints 1 Wooden Easel 4 Canvas Panels 8 Paint Brushes Drawing Pad Art Supplies for Kids Adults
koseibal$25.47150 rev
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.7877 rev
Trending
90-day click momentumArtbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.844.6★
Black+Decker 12-Inch Paint Shield Trim Guide for Painting Straight Lines
BLACK+DECKER$6.714.2★
RYMTOX 33PCS Complete Paint Roller Kit with Extension Pole & Carry Bag 2-4 FT Painting Supplies Set with 9 & 4 Microfiber Rollers Brushes Tray & Tape for Walls Ceilings & DIY Room Repainting
Rymtox$35.544.5★
Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame
Bates Choice$15.994.6★
What buyers say about painting supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“The quality is solid”
“Very affordable”
“Good Paint”
“As described”
“Ease of use”
“Cleans up well”
“great travel size”
“Excellent markers”
“Awesome gift”
What buyers complain about
“paint leaked in”
“Garbage quality”
“Colors dont match”
“not thick at all”
“Looks NOTHING like the picture”
“Horrible adhesion”
“Little big”
“Breaks easily”
“Hard to open”
“Not a huge deal”
Top return reasons
Common questions
- Is painting supplies profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 77 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the painting supplies niche?
- 52 brands and 103 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in painting supplies?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.4%.
- When does demand for painting supplies peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the painting supplies niche?
- Listings span $3.96–$141.92; the average listing price is $29.54 (sweet spot $15–$100). The average incumbent carries 4,207 reviews — the moat a new listing must climb.