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Painting Supplies

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -7.1% this quarter, so Painting Supplies is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 4,656 Arts, Crafts & Sewing niches · +17 vs the category median of 46
Market size
$1.2M/yr1.4M searches / yr
90-day growth
-7.1%search demand this quarter
Competition
23%top-5 click share · 52 brands · 103 sellers

Flapen Score

Painting Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Painting Supplies is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Painting Supplies 1.4M times last year and spent an estimated $1.2M. The top 5 brands take 37% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
3.0%
Market size, estimated
$1.2Ma year
Peak month
December3.6× the quietest month
Top search term
painting supplies640K searches a year

02 · Price

A sale here is worth $29.54.

Listings sell for $29.54 on average, from $3.96 to $141.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $29.54 that is $7K to $15K a year per listing.

Average price
$29.54inside the $15 to $100 sweet spot
Price range
$3.96–$141.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #56 within Painting. It carries 4,207 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#56in Painting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,207per listing
Listings tracked
77

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
40 months

Products

Top Painting Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

103

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

23%

Top 20: 60%

Open market

58%

  • Brand 112%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Painting Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Painting Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting supplies640K/yr
  • painting kit281K/yr
  • paint supplies149K/yr
  • paint kits for adults101K/yr
  • painting supplies for artists30K/yr
  • pintar27K/yr
  • acrylic paint supplies24K/yr
  • painting stuff23K/yr
  • paint stuff18K/yr
  • paint kit for adults16K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
13%of negative reviews mention “Paint Quality”
1.4%of orders come back
“paint leaked in”
A buyer, on “Paint Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Painting Supplies questions

Answered from the same tracked data.