painting kit
Worth a lookShows a sweet-spot price point ($32.18 avg), but soft demand (-32.1% this quarter) keeps it on the watch list.
Avg price
Incredible$32.18avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.90–$109.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$452K$452K/yr · 642K searches
Review moat
Good1,307.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, painting kit is a $452K/yr Amazon United States market (642K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
painting kit market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $483K–$644K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 2.5%
- Avg brand age
- 27 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
67
Top-5 brand share
56%
Top 20: 88%
Top-5 click share
32%
Top 20: 68%
Open market
40%
- ESRICH28%
- Nicpro11%
- koseibal8%
- MISUMISO4%
- Artbreezing4%
- pomaylor4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top painting kit search terms
- painting kits for adults211K/yr
- painting set99K/yr
- canvas painting kit81K/yr
- painting set for adults32K/yr
- art painting kits24K/yr
- canvas and paint set23K/yr
- canvas painting kit for adults26K/yr
- paint kits for adults with canvas22K/yr
- adult painting kit22K/yr
- paint and canvas set16K/yr
Top painting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners
ESRICH$10.214.6★1,096 rev
Nicpro 68PCS Acrylic Paint Canvas Set for Adults Art Painting Supplies Kit with 24 Acrylic Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Beginner Artist
Nicpro$28.364.6★468 rev
ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner
ESRICH$23.894.6★1,076 rev
8 Pack 8 * 10In Canvas Boards for Painting Art Canvas for Drawing with 16 Brushes & 8 Paint Trays & 16 Acrylic Paint Mini Painting Canvas with Easel Set Painting Kits for Adults Party
pomaylor$28.474.8★586 rev
CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters
CraftyCrocodile$23.494.7★294 rev
Newest
by launch date
MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens
MISUMISO$22.1630 rev
MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set
MISUMISO$28.1331 rev
4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch
Okarina$27.95114 rev
Whalsure Paint Set Acrylic Paint Set for Kids & Adults - Painting Supplies with 18 Acrylic Paints 8 Painting Brushes 5 Canvas Panels etc
Whalsure$25.52117 rev
LEYEDZ 41PCS Acrylic Paint Set Art Kit for Kids Adults Beginners
LEYEDZ$26.38113 rev
Trending
90-day click momentumMISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens
MISUMISO$22.164.3★
MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set
MISUMISO$28.134.5★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Sherr 96 Pcs 12 Sets Pre Drawn Canvas Kit for Painting Craft Sip and Paint Kit for Adults Pre Printed Canvas Painting Favor for DIY Birthday Gifts Adults Date Party 8 x 10 Inches(Lady)
Sherr$41.694.5★
4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch
Okarina$27.954.7★
What buyers say about painting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“The tools are good quality”
“Great purchase for the money”
“Good Paint”
“Fun for a party”
“Awesome gift”
“Exactly as pictured”
“easy to travel with”
“so this seemed like a perfect fit”
“Beginner friendly”
What buyers complain about
“Horrible white paint”
“Not standard size”
“Awful quality”
“The colors seem to be inconsistent”
“Inaccurate description”
“just slightly thicker than paper”
“Hard to open”
“Too Expensive”
“made a mess”
“Very flimsy”
Top return reasons
Common questions
- Is painting kit profitable to sell on Amazon United States?
- The niche generates $452K/yr across 58 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the painting kit niche?
- 38 brands and 67 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in painting kit?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for painting kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the painting kit niche?
- Listings span $6.90–$109.73; the average listing price is $32.18 (sweet spot $15–$100). The average incumbent carries 1,307 reviews — the moat a new listing must climb.