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Painting Kit

Maybe

Products sell for $32.18 on average, inside the sweet spot. But demand is soft, at -32.1% this quarter, so Painting Kit is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$452K/yr642K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
32%top-5 click share · 38 brands · 67 sellers

Flapen Score

Painting Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Painting Kit is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Painting Kit 642K times last year and spent an estimated $452K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $452K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
2.2%
Market size, estimated
$452Ka year
Peak month
December3.7× the quietest month
Top search term
painting kits for adults211K searches a year

02 · Price

A sale here is worth $32.18.

Listings sell for $32.18 on average, from $6.90 to $109.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $32.18 that is $8K to $16K a year per listing.

Average price
$32.18inside the $15 to $100 sweet spot
Price range
$6.90–$109.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #139 within Painting. It carries 1,307 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#139in Painting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,307per listing
Listings tracked
58

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Painting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

67

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

32%

Top 20: 68%

Open market

40%

  • Brand 128%
  • Brand 211%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Painting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Painting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting kits for adults211K/yr
  • painting set99K/yr
  • canvas painting kit81K/yr
  • painting set for adults32K/yr
  • art painting kits24K/yr
  • canvas and paint set23K/yr
  • canvas painting kit for adults26K/yr
  • paint kits for adults with canvas22K/yr
  • adult painting kit22K/yr
  • paint and canvas set16K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
22%of negative reviews mention “Paint Quality”
1.6%of orders come back
“Horrible white paint”
A buyer, on “Paint Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Painting Kit questions

Answered from the same tracked data.