paint tray
Launch itA $882K/yr market growing +5.3% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$882K$882K/yr · 777K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Review moat
Okay2,375.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Price range
Okay$3.89–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, paint tray is a $882K/yr Amazon United States market (777K searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
paint tray market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $892K–$1.1M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
12%
- Bates Choice62%
- Hulameda8%
- BLACK+DECKER6%
- Mister Rui5%
- Pro Grade4%
- Mr. Pen3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top paint tray search terms
- paint tray310K/yr
- paint tray liner103K/yr
- paint trays80K/yr
- paint roller tray38K/yr
- paint pan33K/yr
- paint tray liners28K/yr
- paint tray liners disposable25K/yr
- painting tray20K/yr
- paint pan liners16K/yr
- paint liners16K/yr
Top paint tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners
Bates Choice$13.934.5★3,026 rev
Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray
Bates Choice$18.304.7★439 rev
Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs
BLACK+DECKER$10.964.2★96 rev
Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs
Hulameda$6.744.8★19,182 rev
Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame
Bates Choice$15.994.6★13,545 rev
Newest
by launch date
20Pcs 9 Inch Paint Roller Tray Liners Disposable Paint Tray Liners Paint Pan Liners Plastic Paint Tray Liner Bag Covers Large Paint Roller Tray Liner Set for House Walls Ceilings Painting
QincLing$9.65129 rev
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.451,627 rev
Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners
Bates Choice$11.861,671 rev
Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners
Bates Choice$11.601,671 rev
Bates- 4 Inch Paint Tray 2 Pack Black Plastic 4 Inch Paint Roller Tray Deep Capacity Textured Ridge
Bates Choice$6.4371 rev
Trending
90-day click momentumBates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners
Bates Choice$11.604.6★
Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners
Bates Choice$11.864.6★
Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs
BLACK+DECKER$10.964.2★
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.454.6★
Bates- 4 Inch Paint Tray Set 22 pcs 1x 4 Inch Paint Roller Tray
Bates Choice$12.734.8★
What buyers say about paint tray
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Good deal”
“As advertised”
“Great for completing a basic paint job”
“Easy to clean up”
“Fits perfect”
“Ease of use”
“These palettes were very sturdy”
“Seems durable”
“Gets the job done”
What buyers complain about
“They have a yellow fiber spirl area that apparently does not absorb the paint”
“too big”
“Garbage”
“Breaks down instantly”
“Too thin for my liking”
“Cheap for a reason, very flimsy”
“Not as described”
“Impossible to clean when acrylic paint dries”
“thin plastic”
“Tray without colors”
Top return reasons
Common questions
- Is paint tray profitable to sell on Amazon United States?
- The niche generates $882K/yr across 29 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Launch it (56/100).
- How competitive is the paint tray niche?
- 13 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in paint tray?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for paint tray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the paint tray niche?
- Listings span $3.89–$19.85; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,375 reviews — the moat a new listing must climb.