paint thinner
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Price range
Good$3.32–$33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,794.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 204K searches
According to Flapen's Amazon United States niche tracking, paint thinner is a $207K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
paint thinner market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $217K–$290K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 72%
- Out of stock
- 0.8%
- Avg brand age
- 81 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
77
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
23%
- Sunnyside Corporation25%
- KLEAN-STRIP23%
- Max Strip10%
- Bellisinno9%
- WM BARR & COMPANY5%
- Nanoskin4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top paint thinner search terms
- paint thinner181K/yr
- paint thinner for oil based paint19K/yr
- paint thinner 1 gallon5K/yr
Top paint thinner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunnyside 70532 Pure Odorless Paint Thinner Quart
Sunnyside Corporation$16.184.4★2,952 rev
Klean-Strip Paint Thinner 1 Gallon
KLEAN-STRIP$17.584.5★370 rev
KLEAN-STRIP GKSP94214 Odorless Mineral Spirits 1-Gallon
KLEAN-STRIP$18.374.7★1,096 rev
Sunnyside 63432 2-Minute Remover Advanced Paint & Varnish Remover Gel Quart
Sunnyside Corporation$9.963.9★1,757 rev
Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.284.3★110 rev
Newest
by launch dateOdorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.28110 rev
Odorless Paint Thinner for Oil Painting Premium Paint Thinner for Oil Based Paint Artist-Grade Oil Paint Thinner Professionals Oil Painting Supplies for Thinning Oil Colors Mixing Pigments
Yeardera$9.4318 rev
PHOENIX Oil Paint Thinner 500ml - 16.9 Fl Oz. Oil Brush Cleaner Odorless Painting Diluent Mineral Spirits Refined Solvent Painting Medium for Artists
PHOENIX$16.12104 rev
PHOENIX Oil Paint Thinner 250ml - 8.5 Fl Oz. Oil Brush Cleaner Odorless Painting Diluent Mineral Spirits Refined Solvent Painting Medium for Artists
PHOENIX$12.22104 rev
Nicpro Professional Airbrush Thinner 8.45 oz Bottle Airbrush Paint Thinner for Acrylic Paints Water-Based Air Brush Fluid Medium Improves Acrylic Paint Flow for Model Wood Canvas Metal Plastic
Nicpro$9.91291 rev
Trending
90-day click momentum
Hartem - Airbrush Thinner 200 ml (6.76 Fl Oz) Airbrush Paint Thinner with Anti-Spill Cap | Thins Paints Increases Fluency and Delays Drying Inside the Airbrush
Hartem$10.904.6★
Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.284.3★
TotalBoat Special Brushing Thinner 100 (Quart)
TotalBoat$27.264.7★
Odorless Paint Thinner for Oil Painting Premium Paint Thinner for Oil Based Paint Artist-Grade Oil Paint Thinner Professionals Oil Painting Supplies for Thinning Oil Colors Mixing Pigments
Yeardera$9.434.2★
PHOENIX Oil Paint Thinner 250ml - 8.5 Fl Oz. Oil Brush Cleaner Odorless Painting Diluent Mineral Spirits Refined Solvent Painting Medium for Artists
PHOENIX$12.224.5★
What buyers say about paint thinner
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Very good product helpful”
“Works especially well on citadel paints”
“Works ok”
“Doesnt stink”
“easy to store”
“Good price”
“it helps me clean my brushes”
“It's always good to have some of this Vallejo thinner to bring life back to those thickened paints”
“The 100ml size is convenient”
What buyers complain about
“Did not work on my paint”
“Works barely”
“He says it is way thinned down”
“cleaning it up was horrifying”
“Poor quality”
“its far too expensive. not that I found anything cheaper”
“it smells so strong”
“NOT AS ADVERTISED”
“hard to work with”
“Product does not work”
Top return reasons
Common questions
- Is paint thinner profitable to sell on Amazon United States?
- The niche generates $207K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the paint thinner niche?
- 18 brands and 77 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in paint thinner?
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Thickness. The return rate is 0.7%.
- When does demand for paint thinner peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the paint thinner niche?
- Listings span $3.32–$33.83; the average listing price is $14.49 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.