paint sticks
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$6.08–$99.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 851K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,682.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paint sticks is a $1.3M/yr Amazon United States market (851K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 7.6%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.9%
- Avg brand age
- 52 months
- Avg seller age
- 170 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
67
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
21%
- The Pencil Grip31%
- TBC The Best Crafts18%
- JUPITEARTH15%
- Shuttle Art5%
- HANWER5%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kwik Stix Solid Tempera Paint Sticks 24 Colors Washable Paint Sticks for Kids Non-Toxic Quick Drying Allergen Free Comes in Classic Metallic & Neon Colors Ideal for Kids and Toddlers
The Pencil Grip$21.144.9★4,429 rev
TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
TBC The Best Crafts$8.434.8★6,870 rev
TBC The Best Crafts Paint Sticks 24 Classic Colors Washable Non-toxic Tempera Paint Sticks for Kids and Students
TBC The Best Crafts$12.984.8★6,870 rev
Kwik Stix Solid Tempera Paint Sticks 12 Colors Washable Paint Sticks for Kids Super Quick Drying Non-Toxic Allergen Free Comes in Classic Rainbow Colors Ideal for Kids and Toddlers
The Pencil Grip$12.524.8★3,863 rev
25 Pack Paint Stir Sticks 12 Inch Wooden Paint Sticks for Mixing Paint Stirrers Garden and Library Markers
HANWER$6.084.8★1,542 rev
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$11.6910 rev
24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers
DAWNIGO$9.8644 rev
96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas
RA RUNNING ALIEN$29.2210 rev
Aen Art Paint Sticks 24 Colors Solid Tempera Paint Sticks for Kids Quick Drying Washable Paint for Students Kids
Aen Art$10.42337 rev
Artecho 36 Colors Tempera Paint Sticks
Artecho$17.40150 rev
Trending
90-day click momentumAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$11.694.6★
Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls
Vcarsian$9.414.6★
96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas
RA RUNNING ALIEN$29.224.4★
24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers
DAWNIGO$9.864.4★
Tempera Paint for Kids and Toddlers - 30 Large Paint Sticks - Washable Solid Non Toxic Mess free Paint Set - Arts and Crafts for Kids - for Wood Glass Canvas or Card painting
Zenacolor$16.954.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great variety of colors”
“The variety is fantastic”
“Great deal”
“Easy to Use”
“Fun for hours”
“Easy to clean up”
“All the fun of paint without any of the mess”
“Good size”
“As advertised”
“they held up good”
What buyers complain about
“can be easily broken while stirring thick paint”
“They are too large”
“The neon colors almost looked a bit pastel”
“should have longer lasting product”
“Clay was dried up”
“not as thick”
“Bad quality”
“Messy”
“Some of the cheaper ones have less product”
“I'm dissappointed: I expected the colors to be opaque, like tempera, and they are NOT”
Top return reasons
Common questions
- Is paint sticks profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the paint sticks niche?
- 15 brands and 67 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in paint sticks?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 0.9%.
- When does demand for paint sticks peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paint sticks niche?
- Listings span $6.08–$99.27; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 1,683 reviews — the moat a new listing must climb.
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