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Paint Sticks

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so Paint Sticks is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$1.3M/yr851K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
51%top-5 click share · 15 brands · 67 sellers

Flapen Score

Paint Sticks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Sticks is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Sticks 851K times last year and spent an estimated $1.3M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
7.6%
Market size, estimated
$1.3Ma year
Peak month
December1.6× the quietest month
Top search term
paint sticks318K searches a year

02 · Price

A sale here is worth $20.07.

Listings sell for $20.07 on average, from $6.08 to $99.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $20.07 that is $40K to $50K a year per listing.

Average price
$20.07inside the $15 to $100 sweet spot
Price range
$6.08–$99.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$40K–$50K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #124 within Painting. It carries 1,683 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#124in Painting
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,683per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Paint Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$130K$260K$390K$520K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

67

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

21%

  • The Pencil Grip31%
  • TBC The Best Crafts18%
  • JUPITEARTH15%
  • Shuttle Art5%
  • HANWER5%
  • Amazon Basics5%

Demand

Paint Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Paint Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paint sticks318K/yr
  • tempera paint sticks143K/yr
  • kwik stix73K/yr
  • paint sticks for kids87K/yr
  • paint stick52K/yr
  • tempra paint sticks29K/yr
  • kids prime day deals22K/yr
  • tempera sticks16K/yr
  • kwik stix solid tempera paint sticks19K/yr
  • paint crayons18K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Sticks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
12%of negative reviews mention “Paint Quality”
0.9%of orders come back
“can be easily broken while stirring thick paint”
A buyer, on “Paint Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paint Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data