Paint Paper
MaybeAn estimated 0.8% of orders come back. But prices span $3.30–$14.55, mostly outside the sweet spot, so Paint Paper is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $225K/yr274K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 68 sellers
Flapen Score
Paint Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Paper is stronger. Inside it, weaker.
Market
The Paint Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Paint Paper 274K times last year and spent an estimated $225K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $225Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- painting paper75K searches a year
02 · Price
A sale here is worth $8.60.
Listings sell for $8.60 on average, from $3.30 to $14.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $8.60 that is $9K to $11K a year per listing.
- Average price
- $8.60under the $15 to $100 sweet spot
- Price range
- $3.30–$14.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Art Paper. It carries 2,657 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Art Paper
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 2,657per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Paint Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colorations Art Paper 9 x 12 Painting & Craft Paper Finger Paints Watercolor Tempera Drawing Art Room & Homeschool Crafts 100 sheets
- Price
- $14.55
- Rating
- 4.8/5
- Reviews
- 1,758
- Age
- 10y ago

Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified
- Price
- $11.07
- Rating
- 4.8/5
- Reviews
- 6,713
- Age
- 10y ago

Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
- Price
- $9.06
- Rating
- 4.8/5
- Reviews
- 2,597
- Age
- 2y ago

Crayola Marker & Watercolor Pad 50 Blank Coloring Pages Painting Paper Art Supplies for Kids Gifts
- Price
- $5.76
- Rating
- 4.6/5
- Reviews
- 5,699
- Age
- 16y ago

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
- Price
- $12.55
- Rating
- 4.8/5
- Reviews
- 16,539
- Age
- 1y ago

80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 1y ago

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 9mo ago

Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal
- Price
- $8.42
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 9mo ago

AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.
- Price
- $8.09
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 2y ago
Newest
by launch date
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 9mo ago

Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal
- Price
- $8.42
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 9mo ago

80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 1y ago

9x12 White Paper for Art Craft 100 Sheets Drawing Paper for Sketching Painting Coloring Doodles Arts Supplies
- Price
- $7.92
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 1y ago

Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.
- Price
- $7.52
- Rating
- 4.8/5
- Reviews
- 811
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
68
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 95%
Open market
36%
- Colorations20%
- Hapikalor16%
- Melissa & Doug9%
- Donyang8%
- Crayola6%
- Strathmore5%
Demand
Paint Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Paint Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- painting paper75K/yr
- paint paper65K/yr
- paint paper for kids34K/yr
- painting paper for kids32K/yr
- paper for painting19K/yr
- paper for painting kids14K/yr
- kids paint paper10K/yr
- kids painting paper9K/yr
- papel para pintar5K/yr
- thick paper for painting4K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Paper
We read the reviews and the return reasons for every product selling here.
“Its not nearly as thick as it used to be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









