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Paint Paper

Maybe

An estimated 0.8% of orders come back. But prices span $3.30–$14.55, mostly outside the sweet spot, so Paint Paper is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$225K/yr274K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 68 sellers

Flapen Score

Paint Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Paper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Paper 274K times last year and spent an estimated $225K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
9.6%
Market size, estimated
$225Ka year
Peak month
December1.8× the quietest month
Top search term
painting paper75K searches a year

02 · Price

A sale here is worth $8.60.

Listings sell for $8.60 on average, from $3.30 to $14.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $8.60 that is $9K to $11K a year per listing.

Average price
$8.60under the $15 to $100 sweet spot
Price range
$3.30–$14.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Art Paper. It carries 2,657 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Art Paper
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,657per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Paint Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

68

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

36%

  • Brand 120%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Paint Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Paint Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting paper75K/yr
  • paint paper65K/yr
  • paint paper for kids34K/yr
  • painting paper for kids32K/yr
  • paper for painting19K/yr
  • paper for painting kids14K/yr
  • kids paint paper10K/yr
  • kids painting paper9K/yr
  • papel para pintar5K/yr
  • thick paper for painting4K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Paper

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Thickness”
0.8%of orders come back
“Its not nearly as thick as it used to be”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paint Paper questions

Answered from the same tracked data.