paint palette
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.6M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,168.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$22.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paint palette is a $1.4M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
paint palette market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 3.9%
- Avg brand age
- 46 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
35
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
42%
Top 20: 78%
Open market
21%
- Bates Choice25%
- Hulameda16%
- Tamaki14%
- Mr. Pen11%
- LNAUJS9%
- HYL.LL&RQ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top paint palette search terms
- paint palette415K/yr
- paint tray310K/yr
- paint tray liner103K/yr
- palettes93K/yr
- paint trays80K/yr
- paint pallets77K/yr
- palette78K/yr
- paint tray palette49K/yr
- acrylic paint palette50K/yr
- paint palette tray29K/yr
Top paint palette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs
Hulameda$6.744.8★19,182 rev
Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette
Tamaki$5.984.6★2,770 rev
Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners
Bates Choice$13.934.5★3,026 rev
Mr. Pen- Round Paint Tray Palettes 4 Pack
Mr. Pen$3.964.7★3,701 rev
Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray
Bates Choice$18.304.7★439 rev
Newest
by launch date
Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.3666 rev
40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.6436 rev
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.451,627 rev
Bates- 9 Inch Paint Tray 3 Pack Paint Roller Tray with Deep Capacity
Bates Choice$15.87103 rev
Bates- 9 Inch Paint Tray 2 Pack Black Plastic Paint Roller Tray
Bates Choice$14.09160 rev
Trending
90-day click momentum40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.645.0★
Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs
BLACK+DECKER$10.964.2★
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.454.6★
Bates 9 Inch Paint Tray with 10 Plastic Liners - Disposable Paint Roller Trays for Walls
Bates Choice$18.204.7★
Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.364.8★
What buyers say about paint palette
What buyers praise and complain about, mined from review topics.What buyers love
“It was well made”
“Cheap price”
“As advertised”
“Good paint kit”
“Easy to clean up”
“Ease of use”
“Fits perfect”
“These palettes were very sturdy”
“Seems durable”
“Nice choice of colors”
What buyers complain about
“Dries out the paint”
“Too short”
“Poor quality”
“Breaks down instantly”
“Too thin for my liking”
“Ugh, that was a frustrating mess”
“flimsy”
“low value”
“Not as described”
“Tray without colors”
Top return reasons
Common questions
- Is paint palette profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 45 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the paint palette niche?
- 22 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in paint palette?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.3%.
- When does demand for paint palette peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the paint palette niche?
- Listings span $3.39–$22.17; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 2,169 reviews — the moat a new listing must climb.