Skip to content

Paint Markers for Kids

Fail

Shoppers spend an estimated $68K a year here, so Paint Markers for Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$68K/yr70K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
67%top-5 click share · 9 brands · 69 sellers

Flapen Score

Paint Markers for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Markers for Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Markers for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Markers for Kids 70K times last year and spent an estimated $68K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
7.1%
Market size, estimated
$68Ka year
Peak month
December5.1× the quietest month
Top search term
washable paint markers16K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $6.01 to $46.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.70 that is $3K to $7K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$6.01–$46.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #287 within Painting. It carries 3,242 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#287in Painting
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,242per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Paint Markers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

69

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 151%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Paint Markers for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Paint Markers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washable paint markers16K/yr
  • crayola paint sticks14K/yr
  • crayola paint markers7K/yr
  • washable paint pens6K/yr
  • washable paint markers for kids5K/yr
  • crayola paint brush pens5K/yr
  • paint markers washable3K/yr
  • washable paint brush pens3K/yr
  • washable paint pens for kids3K/yr
  • crayola washable paint sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Markers for Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
14%of negative reviews mention “Color”
1.7%of orders come back
“Not colorful”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paint Markers for Kids questions

Answered from the same tracked data.