paint kit
Worth a lookShows a sweet-spot price point ($34.85 avg), but soft demand (-23.2% this quarter) keeps it on the watch list.
Avg price
Incredible$34.85avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$7.02–$141.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$271K$271K/yr · 295K searches
Review moat
Okay2,019.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paint kit is a $271K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
paint kit market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $279K–$349K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 2.7%
- Avg brand age
- 33 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
43
Top-5 brand share
55%
Top 20: 91%
Top-5 click share
30%
Top 20: 73%
Open market
41%
- ESRICH25%
- Nicpro8%
- Shuttle Art8%
- koseibal8%
- TMOL6%
- Whalsure4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.9×
Top paint kit search terms
- painting set99K/yr
- paint kits for adults101K/yr
- paint kit for adults16K/yr
- beginner acrylic paint set10K/yr
- painting sets13K/yr
- canvas paint set11K/yr
- small paint set9K/yr
- professional paint set5K/yr
- acrylic painting kits for adults4K/yr
- adult paint set5K/yr
Top paint kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners
ESRICH$10.214.6★1,096 rev
Nicpro 68PCS Acrylic Paint Canvas Set for Adults Art Painting Supplies Kit with 24 Acrylic Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Beginner Artist
Nicpro$28.364.6★468 rev
ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner
ESRICH$23.894.6★1,076 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.104.4★6,697 rev
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
Shuttle Art$25.114.7★10,847 rev
Newest
by launch date
MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens
MISUMISO$22.1630 rev
MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set
MISUMISO$28.1331 rev
Whalsure Paint Set Acrylic Paint Set for Kids & Adults - Painting Supplies with 18 Acrylic Paints 8 Painting Brushes 5 Canvas Panels etc
Whalsure$25.52117 rev
LEYEDZ 41PCS Acrylic Paint Set Art Kit for Kids Adults Beginners
LEYEDZ$26.38113 rev
Acrylic Art Set 41 PCS Painting Kit Acrylic Paint Set for Kids Painting Supplies with 24 Acrylic Paints 1 Wooden Easel 4 Canvas Panels 8 Paint Brushes Drawing Pad Art Supplies for Kids Adults
koseibal$25.47150 rev
Trending
90-day click momentumMISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens
MISUMISO$22.164.3★
MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set
MISUMISO$28.134.5★
ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts
Shuttle Art$7.224.7★
What buyers say about paint kit
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great quality set”
“Great deal”
“paint works well”
“Awesome gift”
“As described”
“Absolutely fun”
“easy to travel with”
“I was able to paint my room really easy with it”
“the size is great”
What buyers complain about
“the paint itself feels low quality”
“Awful quality”
“Not standard size”
“not very colorful”
“It's THICK”
“a little difficult to work with”
“Inaccurate description”
“I do think it is just slightly overpriced”
“they break when you squeeze”
“not very sturdy”
Top return reasons
Common questions
- Is paint kit profitable to sell on Amazon United States?
- The niche generates $271K/yr across 58 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the paint kit niche?
- 36 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in paint kit?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for paint kit peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the paint kit niche?
- Listings span $7.02–$141.92; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 2,019 reviews — the moat a new listing must climb.