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Paint Kit

Maybe

Products sell for $34.85 on average, inside the sweet spot. But demand is soft, at -23.2% this quarter, so Paint Kit is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$271K/yr295K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
30%top-5 click share · 36 brands · 43 sellers

Flapen Score

Paint Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Kit is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Kit 295K times last year and spent an estimated $271K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
2.6%
Market size, estimated
$271Ka year
Peak month
December2.9× the quietest month
Top search term
painting set99K searches a year

02 · Price

A sale here is worth $34.85.

Listings sell for $34.85 on average, from $7.02 to $141.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $34.85 that is $3K to $9K a year per listing.

Average price
$34.85inside the $15 to $100 sweet spot
Price range
$7.02–$141.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #84 within Painting. It carries 2,019 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#84in Painting
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,019per listing
Listings tracked
58

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Paint Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

43

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

30%

Top 20: 73%

Open market

41%

  • Brand 125%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Paint Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Paint Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting set99K/yr
  • paint kits for adults101K/yr
  • paint kit for adults16K/yr
  • beginner acrylic paint set10K/yr
  • painting sets13K/yr
  • canvas paint set11K/yr
  • small paint set9K/yr
  • professional paint set5K/yr
  • acrylic painting kits for adults4K/yr
  • adult paint set5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
20%of negative reviews mention “Paint Quality”
1.6%of orders come back
“the paint itself feels low quality”
A buyer, on “Paint Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paint Kit questions

Answered from the same tracked data.