Is paint cups profitable to sell on Amazon United States?

The niche generates $217K/yr across 73 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the paint cups niche?

56 brands and 110 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in paint cups?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Paint Quality. The return rate is 1.1%.

When does demand for paint cups peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the paint cups niche?

Listings span $2.99–$54.82; the average listing price is $17.59 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.

paint cups

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$17.59

avg listing price — sweet spot $15–$100

Price range

Great$2.99–$54.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,369.78

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Market size

Okay$217K

$217K/yr · 211K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, paint cups is a $217K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

paint cups market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $220K–$264K; units × avg price
Conversion rate: 5.8%
Avg BSR: #119
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 2.0%
Avg brand age: 41 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

110

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

28%

Top 20: 62%

Open market

58%

Mister Rui9%
Ultimate Stationery7%
TCP Global7%
BAGTeck6%
ALLWAY6%
HP CO. HANDY PRODUCTS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top paint cups search terms

paint cups93K/yr +14.1%5.2% conv.
paint cup47K/yr +12.8%6.1% conv.
paint cups with lids34K/yr +19.1%4.1% conv.
paint cups for painting11K/yr +25.9%7.4% conv.
paint containers for kids5K/yr +53.5%2.9% conv.
painting cups7K/yr -2.2%5.4% conv.
small paint cups4K/yr -0.3%4.5% conv.
plastic paint cups4K/yr +11.5%4.5% conv.
painting cup4K/yr -7.5%4.2% conv.
cups for painting2K/yr -25.4%1.6% conv.

All search terms

Top paint cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paint Cups with Lids for Kids - 6 Paint Containers with Lids 6 Toddler Paints Brushes - Toddler Art Supplies No Spill Painting Cups

Ultimate Stationery$9.934.7★589 rev

BAGTeck 36 Empty Paint Pots with Lids 5 ml/0.17 OZ Clear Empty Storage Paint Containers Mini Painting Cup Arts Crafts Containers for Summer Camp Kids Classrooms Schools Art Festivals etc

BAGTeck$6.944.4★445 rev

Handy Paint Cup 16 oz Paint Cup with Magnetic Brush Holder for Trim Work Touch Ups Painting Projects 1 Pack

HP CO. HANDY PRODUCTS$2.994.7★6,713 rev

12 Packs No Spill Paint Cups for Kids Small Plastic Paint Containers with Lids Spill Proof Water Cup for Painting School Classroom Art Crafts Supplies

Retainbre$16.624.5★41 rev

10 PCS No Spill Paint Cups with Colored Lids and Brushes for Kids Not for Watercolor Spill Proof Paint Brush Cleaner Cup for Painting Arts and Crafts Supplies for Acrylic Paint

Mkobon$12.974.2★59 rev

Newest

by launch date

10 PCS No Spill Paint Cups with Colored Lids and Brushes for Kids Not for Watercolor Spill Proof Paint Brush Cleaner Cup for Painting Arts and Crafts Supplies for Acrylic Paint

Mkobon$12.9759 rev

8mo ago

Mister Rui 4 Paint Bucket with Liner 7 Pack Paint Pan Liner with Lid Paint Cups for Painting Large Capacity and Magnetic Absorption Design

Mister Rui$16.6583 rev

11mo ago

Mister Rui Hand Held Paint Bucket Kit 12 Pcs with Magnetic Holder No-Drip Edge & Quick Liners Paint Cup Includes 4 Foam Rollers 2 Brush Adjustable Handle for Trim & Detail Work

Mister Rui$15.48268 rev

11mo ago

Mister Rui Paint Brushes Paint Cup with Paint Bucket Liners 2 Inch Paint Brush Professional Paint Brush Set for Smooth Finish Wall Furniture Trim

Mister Rui$16.351,799 rev

11mo ago

12 Packs No Spill Paint Cups for Kids Small Plastic Paint Containers with Lids Spill Proof Water Cup for Painting School Classroom Art Crafts Supplies

Retainbre$16.6241 rev

1y ago

What buyers say about paint cups

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product16%

“As Described”

Quality-Overall15%

“The quality of the cups is good”

Value For Money10%

“good value”

Ease Of Use10%

“easy to open”

Size-Overall9%

“A convenient size”

Ease Of Cleaning5%

“Easy to clean up”

Paint Quality5%

“Perfect for paint”

Strength4%

“These are very sturdy cups”

Durability3%

“The whole set is durable”

Mixing/Blending2%

“Most amazing mixing cup ever”

What buyers complain about

Size-Overall15%

“Very small cups”

Ease Of Use7%

“Hard to open”

Paint Quality7%

“after awhile the paint rubs off”

Thickness6%

“The plastic is thicker”

Strength6%

“Flimsy”

Leak-Proof5%

“They leak if tipped”

Mixing/Blending4%

“they do not mix at the proper ratio”

Measurement/Reading Accuracy4%

“Measurement System is off”

Quality-Overall4%

“Lower quality stuff”

Value For Money4%

“High price for what it is”

Top return reasons

Size-Overall50%

Value For Money11%

Paint Quality10%

Advertised Vs Actual Product7%

Quality-Overall3%

Strength2%

Thin2%

Material Quality2%

Defective Material/Parts2%

Functionality-Overall2%

Common questions

Is paint cups profitable to sell on Amazon United States?: The niche generates $217K/yr across 73 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the paint cups niche?: 56 brands and 110 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in paint cups?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Paint Quality. The return rate is 1.1%.
When does demand for paint cups peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the paint cups niche?: Listings span $2.99–$54.82; the average listing price is $17.59 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.

paint cups

paint cups market data

Competition & brand share

Demand & seasonality

Top paint cups search terms

Top paint cups products on Amazon

Top sellers

Newest

Trending

What buyers say about paint cups

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Arts, Crafts & Sewing