Skip to content

Paint By Scratch

Fail

Demand is soft, at -35.3% this quarter, so Paint By Scratch is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$46K/yr103K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
37%top-5 click share · 11 brands · 26 sellers

Flapen Score

Paint By Scratch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint By Scratch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint By Scratch market on Amazon at a glance

Shoppers on Amazon United States searched for Paint By Scratch 103K times last year and spent an estimated $46K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
3.5%
Market size, estimated
$46Ka year
Peak month
November3.4× the quietest month
Top search term
brea reese scratch art40K searches a year

02 · Price

A sale here is worth $12.79.

Listings sell for $12.79 on average, from $7.07 to $22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.79 that is $0 to $1K a year per listing.

Average price
$12.79under the $15 to $100 sweet spot
Price range
$7.07–$22.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,796 within Scratchboards & Foil Engraving. It carries 150 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#2,796in Scratchboards & Foil Engraving
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
38

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Paint By Scratch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

3%

  • Brand 181%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 3%)

Demand

Paint By Scratch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Paint By Scratch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brea reese scratch art40K/yr
  • scratch art books for adults31K/yr
  • brea reese14K/yr
  • scratch book for adults8K/yr
  • paint scratch1K/yr
  • paint by scratch4K/yr
  • paint by scratch adult3K/yr
  • scratch painting kit268/yr
  • colorful sketches89/yr
  • colorful sketches scratch off18/yr

Reviews and returns

What reviews say buyers love and hate about Paint By Scratch

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Scratch Resistance”
0.6%of orders come back
“Im finding that the scratch tool has gotten dull”
A buyer, on “Scratch Resistance”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paint By Scratch questions

Answered from the same tracked data.