Is paint by scratch profitable to sell on Amazon United States?

The niche generates $46K/yr across 38 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (43/100).

How competitive is the paint by scratch niche?

11 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in paint by scratch?

Top complaints mined from reviews: Scratch Resistance, Hard Feel, Design-Overall. The return rate is 0.6%.

When does demand for paint by scratch peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the paint by scratch niche?

Listings span $7.07–$22.97; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.

paint by scratch

Skip it

Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great150.16

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good$12.79

avg listing price — sweet spot $15–$100

Price range

Good$7.07–$22.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$46K

$46K/yr · 103K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, paint by scratch is a $46K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

paint by scratch market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 3.5%
Avg BSR: #2,796
Page quality: 0%
Prime: 100%
Sponsored: 39%
Out of stock: 12.3%
Avg brand age: 35 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

Brea Reese81%
Tip perk8%
AP ARTSPER2%
BulChign2%
Toulideifaria2%
UC Botanical Garden1%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -35.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top paint by scratch search terms

brea reese scratch art40K/yr -16.3%3.4% conv.
scratch art books for adults31K/yr -50.8%1.8% conv.
brea reese14K/yr -0.2%1.6% conv.
scratch book for adults8K/yr -26.5%1.3% conv.
paint scratch1K/yr +2.0%0.0% conv.
paint by scratch4K/yr -86.5%2.6% conv.
paint by scratch adult3K/yr -92.5%2.3% conv.
scratch painting kit268/yr -69.0%3.2% conv.
colorful sketches89/yr +0.0%0.0% conv.
colorful sketches scratch off18/yr +0.0%0.0% conv.

All search terms

Top paint by scratch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft

Brea Reese$11.284.6★138 rev

Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation

Brea Reese$11.304.4★345 rev

Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft

Brea Reese$12.154.7★7 rev

Brea Reese: Scratch Art Paper Pad - Owl & Moon - 6 Designs Metallic Guided Art Dual-Tip Stylus & Brush Easy-to-Frame 9x12 Pages Adult Craft Kit

Brea Reese$10.654.6★138 rev

Brea Reese: Scratch Art Paper Pad - Nature - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation

Brea Reese$10.974.4★345 rev

Newest

by launch date

Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft

Brea Reese$12.157 rev

3mo ago

Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft

Brea Reese$12.862 rev

3mo ago

Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft

Brea Reese$12.957 rev

3mo ago

Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft

Brea Reese$13.502 rev

3mo ago

Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft

Brea Reese$13.762 rev

3mo ago

What buyers say about paint by scratch

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience35%

“Fun and colorful”

Ease Of Use12%

“Its easy to use”

Quality-Overall10%

“Great scratch art”

Scratch Resistance8%

“Easy scratch art”

Design-Overall7%

“The designs and color are great”

Color6%

“Love the brilliant colors”

Comfort-Overall5%

“So relaxing”

Value For Money3%

“Not expensive either”

Gifting Purpose2%

“The perfect gift”

Image/Picture Clarity2%

“The careful attention to detail needed to complete the picture was excellent at allowing me to absorb completely into the activity”

What buyers complain about

Scratch Resistance18%

“Im finding that the scratch tool has gotten dull”

Hard Feel11%

“some are hard”

Design-Overall10%

“disappointed about the underlying design”

Sharpness7%

“the plastic point is not sharp enough to scratch”

Mess Free7%

“Insanely messy”

Functionality-Overall5%

“It didnt work as advertised”

Quality-Overall5%

“Terrible Quality, Not Scratch Art”

Ease Of Use4%

“hard to do”

Paint Quality3%

“It doesnt have paint that scratches off easily”

Ease Of Cleaning3%

“So a little clean up needed after”

Top return reasons

Scratch Resistance26%

Advertised Vs Actual Product24%

Defective Material/Parts9%

Value For Money6%

Design-Overall6%

Size-Overall5%

Product Condition5%

Quality-Overall4%

Paint Quality3%

Mess Free3%

Common questions

Is paint by scratch profitable to sell on Amazon United States?: The niche generates $46K/yr across 38 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (43/100).
How competitive is the paint by scratch niche?: 11 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in paint by scratch?: Top complaints mined from reviews: Scratch Resistance, Hard Feel, Design-Overall. The return rate is 0.6%.
When does demand for paint by scratch peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the paint by scratch niche?: Listings span $7.07–$22.97; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.

paint by scratch

paint by scratch market data

Competition & brand share

Demand & seasonality

Top paint by scratch search terms

Top paint by scratch products on Amazon

Top sellers

Newest

Trending

What buyers say about paint by scratch

What buyers love

What buyers complain about

Top return reasons

Common questions

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