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Paint By Number Brushes

Fail

Demand is soft, at -23.9% this quarter, so Paint By Number Brushes is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$112K/yr102K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
51%top-5 click share · 19 brands · 27 sellers

Flapen Score

Paint By Number Brushes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint By Number Brushes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint By Number Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Paint By Number Brushes 102K times last year and spent an estimated $112K. The top 5 brands take 57% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
11.0%
Market size, estimated
$112Ka year
Peak month
April1.9× the quietest month
Top search term
paint by number brushes36K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $4.02 to $18.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.95 that is $2K to $5K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$4.02–$18.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Painting. It carries 4,859 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Painting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,859per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paint By Number Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

27

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

34%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 69%

Demand

Paint By Number Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Paint By Number Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint by number brushes36K/yr
  • paint brushes for paint by number15K/yr
  • paint by numbers brushes14K/yr
  • paint by number brushes high quality12K/yr
  • paint by number paint brushes12K/yr
  • paint by numbers paint brushes6K/yr
  • paint by numbers brushes for adults4K/yr
  • paint by number brushes for adults2K/yr

Reviews and returns

What reviews say buyers love and hate about Paint By Number Brushes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Just not the highest quality brushes I've used”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paint By Number Brushes questions

Answered from the same tracked data.