Is paint by number brushes profitable to sell on Amazon United States?

The niche generates $112K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (48/100).

How competitive is the paint by number brushes niche?

19 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in paint by number brushes?

Top complaints mined from reviews: Quality-Overall, Paint Quality, Durability. The return rate is 0.9%.

When does demand for paint by number brushes peak?

Demand peaks in Mar–Apr; the busiest month runs 1.9× the quietest.

What does it cost to enter the paint by number brushes niche?

Listings span $4.02–$18.37; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 4,859 reviews — the moat a new listing must climb.

paint by number brushes

Skip it

Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.95

avg listing price — sweet spot $15–$100

Market size

Okay$112K

$112K/yr · 102K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,858.88

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.02–$18.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, paint by number brushes is a $112K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

paint by number brushes market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $100K–$124K; units × avg price
Conversion rate: 11.0%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

34%

Nicpro14%
Zimuvora13%
PANDAFLY11%
Blablaovy10%
golden maple10%
aderroo9%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -23.9% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Open Trend

Top paint by number brushes search terms

paint by number brushes36K/yr -18.8%7.7% conv.
paint brushes for paint by number15K/yr -28.8%9.7% conv.
paint by numbers brushes14K/yr -23.3%8.1% conv.
paint by number brushes high quality12K/yr -23.6%7.8% conv.
paint by number paint brushes12K/yr -23.9%8.5% conv.
paint by numbers paint brushes6K/yr -20.2%9.1% conv.
paint by numbers brushes for adults4K/yr -31.7%11.5% conv.
paint by number brushes for adults2K/yr -56.1%7.5% conv.

All search terms

Top paint by number brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zimuvora 8pcs Fine Detail Paint Brush Set Small Miniature Fine Tip Detail Brushes Kit for Acrylic Oil Watercolor Miniatures Models Paint by Numbers Rock Painting (Pink and Blue)

Zimuvora$9.264.4★56 rev

PANDAFLY Detail Paint Brushes Set 15pcs Miniature Brushes for Fine Detailing & Art Painting - Acrylic Oil Watercolors & Paint by Number Models Face Nail Craft

PANDAFLY$10.164.7★1,460 rev

11 Pcs Miniature Paint Brushes with Triangular Handles Paint by Numbers Kit for Adults

Blablaovy$6.784.6★1,826 rev

aderroo Acrylic Paint Brush Set 6 pcs Watercolor Brushes Painting Brush Nylon Hair Brushes for All Purpose Oil Watercolor Painting Beginner Kits (6 Green)

aderroo$7.714.4★354 rev

10Pcs Micro Paint Brushes Set with Triangular Handles - For Acrylic Watercolor Crafts Models

Cocoaland$7.884.6★3,534 rev

Newest

by launch date

Hnncugty Miniature Paint Brushes Set 12pcs Paint Brushes for Acrylic Painting Art Supplies for Oil Watercolor Detailing Models Rock Body Face Nail Drawing Artist Gifts Triangular Handles Blue

Hnncugty$7.55110 rev

6mo ago

JUSART Detail Paint Brushes Set 12 PCS Fine Tip Model Miniature Paint Brushes for Fine Detailing - Acrylic Watercolor Oil Models Rock Painting & Paint by Number - Triangular Handles (Black)

JusArt$9.25176 rev

7mo ago

ARTGOTO 6Pcs Paint by Numbers Kit for Adults Acrylic Paint Brushes Set Professional Travel Fine Tip Detail Paintbrushes for Watercolor Gouache Oil Face Painting Miniature Model Figurine Craft

ARTGOTO$9.18143 rev

8mo ago

Zimuvora 8pcs Fine Detail Paint Brush Set Small Miniature Fine Tip Detail Brushes Kit for Acrylic Oil Watercolor Miniatures Models Paint by Numbers Rock Painting (Pink and Blue)

Zimuvora$9.2656 rev

9mo ago

Artify Miniature Paint Brushes Detail Brushes for Paint by Numbers 10 Sizes Fine Detail Brushes for Paper Painting Precision Brushes for Acrylic Watercolor Oil

ARTIFY art supplies$15.391,261 rev

10mo ago

What buyers say about paint by number brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Decent quality”

Paint Quality17%

“Paint easier”

Value For Money13%

“they are affordable”

Size-Overall5%

“They are a comfortable size”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“durable for years to come”

Ease Of Cleaning4%

“Easy clean-up”

Grip4%

“Good grip”

Ease Of Use4%

“Easy care & well made”

Comfort-Overall3%

“They feel comfortable to hold”

What buyers complain about

Quality-Overall19%

“Just not the highest quality brushes I've used”

Paint Quality17%

“causing paint to go in places you don't want it”

Durability13%

“break easily”

Size-Overall7%

“not sized properly either”

Value For Money5%

“Couldnt expect much for such a cheap price”

Shape/Style3%

“The brush tips did not keep their shape”

Grip3%

“unusual grip”

Thickness3%

“still chunky”

Product Condition2%

“it seemed used”

Comfort-Overall1%

“Uncomfortable with using on my project now”

Top return reasons

Size-Overall27%

Value For Money15%

Quality-Overall14%

Paint Quality9%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Functionality-Overall4%

Thickness2%