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Paint Board

Maybe

Products sell for $22.59 on average, inside the sweet spot. But demand is soft, at -11.3% this quarter, so Paint Board is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$82K/yr95K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
32%top-5 click share · 26 brands · 43 sellers

Flapen Score

Paint Board against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Paint Board is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Board market on Amazon at a glance

Shoppers on Amazon United States searched for Paint Board 95K times last year and spent an estimated $82K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.8%
Market size, estimated
$82Ka year
Peak month
December1.4× the quietest month
Top search term
gesso board24K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $4.96 to $108.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$4.96–$108.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #104 within Boards & Canvas. It carries 1,945 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
3.2%
Average rank
#104in Boards & Canvas
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,945per listing
Listings tracked
75

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Paint Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

43

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

32%

Top 20: 64%

Open market

20%

  • Brand 146%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Paint Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Paint Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gesso board24K/yr
  • paint board23K/yr
  • art boards for painting12K/yr
  • art boards7K/yr
  • paint boards for painting7K/yr
  • painting boards6K/yr
  • painting boards for artists6K/yr
  • gessobord3K/yr
  • ampersand gessobord7K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“cheap quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paint Board questions

Answered from the same tracked data.