Paddle
MaybeProducts sell for $49.77 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Paddle is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $589K/yr517K searches / yr
- 90-day growth
- +38.8%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 60 sellers
Flapen Score
Paddle against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Paddle is stronger. Inside it, weaker.
Market
The Paddle market on Amazon at a glance
Shoppers on Amazon United States searched for Paddle 517K times last year and spent an estimated $589K. The top 5 brands take 59% of clicks. Demand peaks in Apr–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $589K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- +38.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $589Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- paddle281K searches a year
02 · Price
A sale here is worth $49.77.
Listings sell for $49.77 on average, from $6.76 to $265.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $49.77 that is $12K to $25K a year per listing.
- Average price
- $49.77inside the $15 to $100 sweet spot
- Price range
- $6.76–$265.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$25K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Woodcrafts. It carries 1,875 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #175in Woodcrafts
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,875per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Paddle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Falikoco 15 Inches Unfinished Wooden Paddle with Smooth Surface Sorority Paddle Easy to Paint Greek Paddle with Natural Texture Fraternity Paddle Premium Solid Pine for Arts and Craft Projects
- Price
- $6.76
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 5mo ago

OCEANBROAD Telescoping Emergency Paddle 21-42Assembling Required Collapsible Paddles Aluminium Shaft for Kayaking Boating Canoeing River Tubing Orange 1 Paddle
- Price
- $13.56
- Rating
- 4.5/5
- Reviews
- 1,739
- Age
- 2y ago

JOOLA Ben Johns Perseus Pro IV 14mm Pickleball Paddle - Tech Flex Power - Elongated Shape for Power & Spin - Propulsion Core Increases Power & Touch - UPA-A Certified - USAP Approved - NFC Chip
- Price
- $261.17
- Rating
- 3.9/5
- Reviews
- 572
- Age
- 1y ago

FINIS Agility Floating Swim Paddles - Strapless Design for Stroke Technique - Instant Feedback - Medium
- Price
- $25.27
- Rating
- 4.7/5
- Reviews
- 3,028
- Age
- 7y ago

13.1inch Bamboo Paddle with Airflow Holes Solid Durable Wooden Lightweight Paddle with Smooth Surface Fraternity Or Sorority Greek Wood Paddle
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 503
- Age
- 4y ago
Trending
estimated 90-day click momentum
DGYGQ Pickleball Paddles - Professional Carbon Fiber Paddle with Honeycomb Core Pickleball Rackets - Lightweight Precision & Enhanced Shock Absorption for High Spin & Powerful Shots (Grey)
- Price
- $41.44
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 11mo ago

JOOLA Ben Johns Perseus Pro IV 14mm Pickleball Paddle - Tech Flex Power - Elongated Shape for Power & Spin - Propulsion Core Increases Power & Touch - UPA-A Certified - USAP Approved - NFC Chip
- Price
- $261.17
- Rating
- 3.9/5
- Reviews
- 572
- Age
- 1y ago

JOOLA Perseus Double Vision 16mm Pickleball Paddle - Signature Paddle Shape - Aramid Surface for Softer Responsive Touch - SK Film for Reduced Vibration - USAP Approved - NFC Chip Enabled
- Price
- $112.56
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 8mo ago

JOOLA Ben Johns Perseus 3S 16mm Pickleball Paddle w/Propulsion Core - Charged Carbon Surface Technology. UPA Approved - Elongated Body Shape w/Large Sweet Spot. NFC Chip Enabeled & UPA-A Certified.
- Price
- $170.17
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 1y ago

DGYGQ Pickleball Paddles T700 Raw Carbon Fiber Surface 16mm Polypropylene Honeycomb Core for All Skill Levels - Larger Sweet Spot for Max Spin Control & Power
- Price
- $41.97
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 1y ago
Newest
by launch date
Falikoco 15 Inches Unfinished Wooden Paddle with Smooth Surface Sorority Paddle Easy to Paint Greek Paddle with Natural Texture Fraternity Paddle Premium Solid Pine for Arts and Craft Projects
- Price
- $6.76
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 5mo ago

JOOLA Perseus Double Vision 16mm Pickleball Paddle - Signature Paddle Shape - Aramid Surface for Softer Responsive Touch - SK Film for Reduced Vibration - USAP Approved - NFC Chip Enabled
- Price
- $112.56
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 8mo ago

JOOLA Perseus Double Vision 16mm Pickleball Paddle - Signature Paddle Shape - Aramid Surface for Softer Responsive Touch - SK Film for Reduced Vibration - USAP Approved - NFC Chip Enabled
- Price
- $115.51
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 8mo ago

DGYGQ Pickleball Paddles - Professional Carbon Fiber Paddle with Honeycomb Core Pickleball Rackets - Lightweight Precision & Enhanced Shock Absorption for High Spin & Powerful Shots (Grey)
- Price
- $41.44
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 11mo ago

DGYGQ Pickleball Paddles T700 Raw Carbon Fiber Surface 16mm Polypropylene Honeycomb Core for All Skill Levels - Larger Sweet Spot for Max Spin Control & Power
- Price
- $41.97
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
60
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 86%
Open market
34%
- JOOLA15%
- Falikoco14%
- OCEANBROAD13%
- FINIS8%
- BATTIFE8%
- attwood7%
Demand
Paddle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Paddle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paddle281K/yr
- paddles83K/yr
- wooden paddle78K/yr
- wood paddle23K/yr
- wood paddles12K/yr
- wooden paddles9K/yr
- small paddle7K/yr
- mini paddle6K/yr
- paddle wooden3K/yr
- paddle wood3K/yr
Reviews and returns
What reviews say buyers love and hate about Paddle
We read the reviews and the return reasons for every product selling here.
“Broke way to easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









