Padding
FailShoppers spend an estimated $45K a year here, so Padding is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $45K/yr39K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 18 sellers
Flapen Score
Padding against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Padding is stronger. Inside it, weaker.
Market
The Padding market on Amazon at a glance
Shoppers on Amazon United States searched for Padding 39K times last year and spent an estimated $45K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $45Ka year
- Peak month
- September1.2× the quietest month
- Top search term
- 1 inch foam22K searches a year
02 · Price
A sale here is worth $19.63.
Listings sell for $19.63 on average, from $10.35 to $45.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.63 that is $2K to $5K a year per listing.
- Average price
- $19.63inside the $15 to $100 sweet spot
- Price range
- $10.35–$45.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sewing Notions & Supplies. It carries 2,023 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Sewing Notions & Supplies
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,023per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Padding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
11%
- Brand 143%
- Brand 225%
- Brand 38%
- Brand 47%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 11%)
Demand
Padding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Padding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1 inch foam22K/yr
- 1 inch upholstery foam6K/yr
- foam 1 inch thick5K/yr
- 1 inch thick foam4K/yr
- upholstery foam 1 inch thick2K/yr
Reviews and returns
What reviews say buyers love and hate about Padding
We read the reviews and the return reasons for every product selling here.
“Not as thick as I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Padding questions
Answered from the same tracked data.









