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Padding

Fail

Shoppers spend an estimated $45K a year here, so Padding is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$45K/yr39K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
52%top-5 click share · 14 brands · 18 sellers

Flapen Score

Padding against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Padding is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Padding market on Amazon at a glance

Shoppers on Amazon United States searched for Padding 39K times last year and spent an estimated $45K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.9%
Market size, estimated
$45Ka year
Peak month
September1.2× the quietest month
Top search term
1 inch foam22K searches a year

02 · Price

A sale here is worth $19.63.

Listings sell for $19.63 on average, from $10.35 to $45.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.63 that is $2K to $5K a year per listing.

Average price
$19.63inside the $15 to $100 sweet spot
Price range
$10.35–$45.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sewing Notions & Supplies. It carries 2,023 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#54in Sewing Notions & Supplies
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Padding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 90%

Open market

11%

  • FOAMYFOAM43%
  • GoTo Foam25%
  • FoamTouch8%
  • YIENFBEV7%
  • QOMFY3%
  • Jecqbor3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Padding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Padding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1 inch foam22K/yr
  • 1 inch upholstery foam6K/yr
  • foam 1 inch thick5K/yr
  • 1 inch thick foam4K/yr
  • upholstery foam 1 inch thick2K/yr

Reviews and returns

What reviews say buyers love and hate about Padding

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
2.8%of orders come back
“Not as thick as I thought”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Padding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data