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Packing Paper Roll

Maybe

Buyers convert on 12.4% of searches. But the products selling today already average 4.7★, so Packing Paper Roll is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$450K/yr167K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 44 sellers

Flapen Score

Packing Paper Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Packing Paper Roll is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Packing Paper Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Packing Paper Roll 167K times last year and spent an estimated $450K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
12.4%
Market size, estimated
$450Ka year
Peak month
December8.1× the quietest month
Top search term
brown packing paper42K searches a year

02 · Price

A sale here is worth $21.71.

Listings sell for $21.71 on average, from $5.31 to $51.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $21.71 that is $16K to $22K a year per listing.

Average price
$21.71inside the $15 to $100 sweet spot
Price range
$5.31–$51.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$22K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Paper & Paper Crafts. It carries 6,792 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#25in Paper & Paper Crafts
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
6,792per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Packing Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

44

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

10%

  • Brand 126%
  • Brand 225%
  • Brand 319%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

Packing Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Packing Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown packing paper42K/yr
  • packing paper roll27K/yr
  • brown shipping paper18K/yr
  • shipping paper roll14K/yr
  • brown wrapping paper for shipping8K/yr
  • brown packing paper roll11K/yr
  • kraft packing paper7K/yr
  • roll of packing paper4K/yr
  • brown packaging paper5K/yr
  • mailing paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Packing Paper Roll

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Thickness”
2.0%of orders come back
“fairly thin material”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Packing Paper Roll questions

Answered from the same tracked data.