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Outline Markers

Fail

Demand is soft, at -67.2% this quarter, so Outline Markers is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$292K/yr517K searches / yr
90-day growth
-67.2%search demand this quarter
Competition
58%top-5 click share · 16 brands · 22 sellers

Flapen Score

Outline Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Outline Markers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outline Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Outline Markers 517K times last year and spent an estimated $292K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-67.2%
Conversion, latest week
5.2%
Market size, estimated
$292Ka year
Peak month
December14.3× the quietest month
Top search term
outline markers188K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $4.61 to $22.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.80 that is $11K to $14K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$4.61–$22.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #277 within Drawing. It carries 2,562 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#277in Drawing
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,562per listing
Listings tracked
28

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Outline Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

17%

  • Brand 121%
  • Brand 221%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (10 brands, 17%)

Demand

Outline Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×

Search terms

Top Outline Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outline markers188K/yr
  • outline shimmer markers44K/yr
  • outline pens41K/yr
  • outline markers self-outline metallic markers35K/yr
  • finenolo outline shimmer markers20K/yr
  • shimmer markers16K/yr
  • metallic outline markers12K/yr
  • outline marker12K/yr
  • outline pen20K/yr
  • double line markers10K/yr

Reviews and returns

What reviews say buyers love and hate about Outline Markers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
19%of negative reviews mention “Color”
1.2%of orders come back
“Very muted colors”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Outline Markers questions

Answered from the same tracked data.