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Outdoor Ribbon

Fail

Shoppers spend an estimated $9K a year here, so Outdoor Ribbon is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$9K/yr93K searches / yr
90-day growth
+36.2%search demand this quarter
Competition
27%top-5 click share · 19 brands · 30 sellers

Flapen Score

Outdoor Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Outdoor Ribbon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Ribbon 93K times last year and spent an estimated $9K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+36.2%
Conversion, latest week
0.8%
Market size, estimated
$9Ka year
Peak month
November19.3× the quietest month
Top search term
outdoor ribbon waterproof17K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $5.01 to $26.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.84 that is $0 to $1K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$5.01–$26.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #833 within Trim & Embellishments. It carries 982 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#833in Trim & Embellishments
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
982per listing
Listings tracked
49

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Outdoor Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

30

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

21%

  • Brand 126%
  • Brand 222%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 63%

Demand

Outdoor Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.3×

Search terms

Top Outdoor Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor ribbon waterproof17K/yr
  • waterproof ribbon11K/yr
  • waterproof ribbon for outdoor use4K/yr
  • outdoor ribbon for wreaths6K/yr
  • waterproof outdoor ribbon4K/yr
  • weatherproof ribbon for outdoor3K/yr
  • red outdoor ribbon7K/yr
  • red outdoor ribbon waterproof4K/yr
  • outdoor christmas ribbon16K/yr
  • outdoor red ribbon8K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Ribbon

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
2.6%of orders come back
“Not the color in picture”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Ribbon questions

Answered from the same tracked data.