outdoor foam mat
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Great$4.35–$47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,201.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 107K searches
Competition
Bad82%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, outdoor foam mat is a $84K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
outdoor foam mat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $86K–$103K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.8%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- ProsourceFit43%
- Haulcove18%
- Outus14%
- Joez Wonderful7%
- SISABAMA4%
- BeMaxx3%
- Open — no brand owns it (5 brands, 11%)
Top outdoor foam mat search terms
- foam squares44K/yr
- foam adhesive squares13K/yr
- foam squares for crafts15K/yr
- square foam pad6K/yr
- eva foam pad4K/yr
- double sided foam squares5K/yr
- adhesive foam squares7K/yr
- 3d foam squares4K/yr
- foam mounting squares3K/yr
- soft pad3K/yr
Top outdoor foam mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★16,908 rev
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★766 rev
Outus 8 Sheets Foam Adhesive Squares 1320 Pcs Total Double Sided Self Dots Precut Squares Strips Foam Dots for Teacher Classroom Scrapbook DIY Crafts Office Supplies 2 Sizes
Outus$6.344.7★1,584 rev
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.354.8★16,908 rev
Joez Wonderful 6 Sheets Foam Adhesive Squares 990pcs Total Double Sided Self Adhesive Circles Precut Squares Strips Foam Tape for DIY Arts & Crafts 2 Sizes (0.47in/12mm 0.24in/6mm)
Joez Wonderful$6.034.7★355 rev
Newest
by launch dateHaulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.32766 rev
8 Sheets 1320 Pcs Foam Squares 2 Sizes Double Sided Foam Tape Adhesive Dots Mount Stickers for Crafts Office Supplies DIY Crafting Scrapbook Halloween Christmas 2 Sizes (0.47in/12mm 0.24in/6mm)
SISABAMA$5.2582 rev
Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)
Hshbxd$21.9781 rev
HKSZEH 330 PCS Double Sided Foam Tape Pre Cut 1/2 X 2/5 Inch Small Adhesive Foam Squares for Crafts Thin Foam Craft Tape Split for Arts Crafts Sewing Scrapbook DIY Christmas (Tape White)
HKSZEH$8.01130 rev
Home Gym Mat Puzzle Exercise Mat EVA Interlocking Foam Floor Tiles for Home Workout Equipment and Kids Play Areas - Black 24 in x 24 in x in - 12 Tiles (Black 12 Pack 48 SQ FT)
Nazhura$47.741,398 rev
Trending
90-day click momentumHaulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★
Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)
Hshbxd$21.974.8★
Home Gym Mat Puzzle Exercise Mat EVA Interlocking Foam Floor Tiles for Home Workout Equipment and Kids Play Areas - Black 24 in x 24 in x in - 12 Tiles (Black 12 Pack 48 SQ FT)
Nazhura$47.744.6★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.354.8★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★
What buyers say about outdoor foam mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good price medium quality”
“Great value”
“Great adhesion, great size, works very well”
“As advertised”
“very durable”
“Theyre true to size description”
“Good for balance”
“Easy to use”
“The cushioning is just right for workouts”
“comfortable”
What buyers complain about
“Terrible adhesion”
“upsidedown from the others I have purchased so they did not fit with the others”
“A little thinner than I expected”
“Wish they were cheaper”
“Poor quality”
“I would prefer something more durable”
“Misleading”
“Doesnt work”
“Not as strong as I expect”
“At first, my balance was a bit wobbly”
Top return reasons
Common questions
- Is outdoor foam mat profitable to sell on Amazon United States?
- The niche generates $84K/yr across 12 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the outdoor foam mat niche?
- 11 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in outdoor foam mat?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 2.2%.
- What does it cost to enter the outdoor foam mat niche?
- Listings span $4.35–$47.74; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 5,202 reviews — the moat a new listing must climb.