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Outdoor Foam Mat

Fail

Shoppers spend an estimated $28K a year here, so Outdoor Foam Mat is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$28K/yr109K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
52%top-5 click share · 32 brands · 48 sellers

Flapen Score

Outdoor Foam Mat against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Outdoor Foam Mat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Foam Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Foam Mat 109K times last year and spent an estimated $28K. The top 5 brands take 62% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
1.8%
Market size, estimated
$28Ka year
Top search term
foam squares45K searches a year

02 · Price

A sale here is worth $14.64.

Listings sell for $14.64 on average, from $4.16 to $47.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.64 that is $1K to $4K a year per listing.

Average price
$14.64under the $15 to $100 sweet spot
Price range
$4.16–$47.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Adhesives. It carries 4,521 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#89in Adhesives
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,521per listing
Listings tracked
37

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Outdoor Foam Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

48

Top-5 brand share

62%

Top 20: 88%

Top-5 click share

52%

Top 20: 82%

Open market

36%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 63%

Demand

Outdoor Foam Mat search demand

Weekly searches over the year. Pick a range.

2K2KJun '26Jun '26Jul '26Jul '26Aug '26Aug '26Aug '26

Search terms

Top Outdoor Foam Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam squares45K/yr
  • foam adhesive squares14K/yr
  • foam squares for crafts15K/yr
  • square foam pad6K/yr
  • eva foam pad5K/yr
  • adhesive foam squares6K/yr
  • double sided foam squares5K/yr
  • foam mounting squares4K/yr
  • 3d foam squares4K/yr
  • soft pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Foam Mat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Adhesion/Stickiness”
2.3%of orders come back
“Terrible adhesion”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Foam Mat questions

Answered from the same tracked data.