outdoor foam
Worth a lookShows a sweet-spot price point ($40.51 avg), but a small market ($93K/yr) keeps it on the watch list.
Avg price
Incredible$40.51avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$8.04–$113.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,009.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, outdoor foam is a $93K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
outdoor foam market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $101K–$122K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 97%
- Out of stock
- 0.6%
- Avg brand age
- 35 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
50
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
32%
Top 20: 63%
Open market
43%
- GoTo Foam17%
- FOAMYFOAM15%
- Foamma10%
- ProsourceFit6%
- Coaseb5%
- FoamTouch5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top outdoor foam search terms
- foam cushions for chairs15K/yr
- upholstery foam 4 inch15K/yr
- outdoor cushion foam7K/yr
- foam rubber padding 4 inch thick11K/yr
- extra firm foam cushion6K/yr
- custom foam6K/yr
- foam pads for furniture6K/yr
- bench cushion foam4K/yr
- high resilience foam4K/yr
- dense foam cushion4K/yr
Top outdoor foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foamma Custom Cut-to-Size Foam - High & Medium Density Custom Upholstery Foam Cushion Polyurethane Cushion Replacement for Chairs Couches & DIY Projects for All Needs
Foamma$52.954.5★492 rev
FOAMYFOAM High Density 4 inch Thick 24 inch Wide 24 inch Long Upholstery Foam Cushion Replacement
FOAMYFOAM$25.144.4★444 rev
GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$26.654.6★16,685 rev
Coaseb Custom Polyurethane Upholstery Foam Cut to Size Couch Cushion Replacement Foam Padding for Chairs Sofas Benches Seat Cushions & DIY Projects High or Medium Density CertiPUR-US Certified
Coaseb$53.514.5★305 rev
AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)
AK TRADING CO.$45.664.6★1,836 rev
Newest
by launch date
Vicatiful High-Density Upholstery Foam Padding (4 x 24 x 72)Memory Foam for Couch Seat Cushion Replacement Chair Foam Square Padding for Seats
Vicatiful$34.2761 rev
SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)
SmartFoam$45.2870 rev
Royal Shade High-Density Upholstery Foam Custom Cut Firm-to-Medium (70D) Replacement for Seats Benches Dining Pads & Window Cushions Durable & Easy to Shape (3 Thick)
Royal Shade$51.6832 rev
SweetSlubr Seat Cushion for Tailbone Pain Relief Office Chair Cushion Chair Pad Memory Foam Large Cushion with Non-Slip Cover for Soft Support at Office Chair Car Seat Airplane Black/Large
SweetSlubr$17.622,117 rev
FoamTouch High Density Upholstery Foam (4 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects
FoamTouch$35.89375 rev
Trending
90-day click momentumRoyal Shade High-Density Upholstery Foam Custom Cut Firm-to-Medium (70D) Replacement for Seats Benches Dining Pads & Window Cushions Durable & Easy to Shape (3 Thick)
Royal Shade$51.684.5★
AIREX Balance Pad Basic Stability Trainer for Balance Stretching Physical Therapy Exercise Mobility Rehabilitation and Core Training Non-Slip Closed Cell Foam Premium Balance Pad Blue (30-1907)
AIREX$39.664.6★
GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$26.654.6★
Airex Balance Pad - Exercise Foam Pad Physical Therapy Workout Plank Yoga Pilates Stretching Balancing Stability Mat Kneeling Cushion Mobility Strength Trainer for Knee Ankle - Elite Blue
AIREX$93.914.7★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.634.8★
What buyers say about outdoor foam
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Cushion”
“Comfortable seat were ever you go”
“Excellent Quality”
“Fit like a charm”
“Exactly What I Needed”
“Good Deal”
“The memory foam is very comfortable”
“soft fabric”
“Easy to move”
“Works great”
What buyers complain about
“Hard As A Rock”
“Hard and uncomfortable”
“Uncomfortable seat cushion”
“To small”
“Not as thick as I thought”
“Too expensive”
“the quality is obviously inconsistent”
“Deceptive advertising”
“Poor adhesive”
“does not last”
Top return reasons
Common questions
- Is outdoor foam profitable to sell on Amazon United States?
- The niche generates $93K/yr across 72 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the outdoor foam niche?
- 39 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in outdoor foam?
- Top complaints mined from reviews: Hard Feel, Comfort-Overall, Cushion. The return rate is 2.1%.
- When does demand for outdoor foam peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the outdoor foam niche?
- Listings span $8.04–$113.63; the average listing price is $40.51 (sweet spot $15–$100). The average incumbent carries 5,010 reviews — the moat a new listing must climb.