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Ornament Kits for Adults

Fail

Demand is soft, at -50.6% this quarter, so Ornament Kits for Adults is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$22K/yr76K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
74%top-5 click share · 8 brands · 22 sellers

Flapen Score

Ornament Kits for Adults against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ornament Kits for Adults is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ornament Kits for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Ornament Kits for Adults 76K times last year and spent an estimated $22K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
1.8%
Market size, estimated
$22Ka year
Peak month
November105.9× the quietest month
Top search term
christmas ornament kits for adults29K searches a year

02 · Price

A sale here is worth $15.33.

Listings sell for $15.33 on average, from $11.12 to $23.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.33 that is $0 to $2K a year per listing.

Average price
$15.33inside the $15 to $100 sweet spot
Price range
$11.12–$23.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #3,966 within Macrame & Knotting. It carries 249 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#3,966in Macrame & Knotting
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ornament Kits for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 118%
  • Brand 217%
  • Brand 316%
  • Brand 415%
  • Brand 512%
  • Brand 611%
  • Open — no brand owns it (2 brands, 12%)

Demand

Ornament Kits for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 105.9×

Search terms

Top Ornament Kits for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas ornament kits for adults29K/yr
  • ornament kits for adults26K/yr
  • diy ornament kits for adults6K/yr
  • diy christmas ornaments kits for adults4K/yr
  • winter crafts for adults12K/yr

Reviews and returns

What reviews say buyers love and hate about Ornament Kits for Adults

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Instructions/User Manual/Troubleshooting”
3.3%of orders come back
“No instructions,”
A buyer, on “Instructions/User Manual/Troubleshooting”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ornament Kits for Adults questions

Answered from the same tracked data.