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Ornament Decorating Kit

Fail

The top 5 brands take 100% of clicks, so Ornament Decorating Kit is a Fail.

Flapen Score
21
21 / 100
Ranks 4,610 of 4,656 Arts, Crafts & Sewing niches · −25 vs the category median of 46
Market size
$15K/yr143K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
88%top-5 click share · 5 brands · 8 sellers

Flapen Score

Ornament Decorating Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ornament Decorating Kit is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ornament Decorating Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Ornament Decorating Kit 143K times last year and spent an estimated $15K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.6%
Market size, estimated
$15Ka year
Peak month
December251.4× the quietest month
Top search term
ornament making supplies8K searches a year

02 · Price

A sale here is worth $16.98.

Listings sell for $16.98 on average, from $5.52 to $35.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.98 that is $0 to $2K a year per listing.

Average price
$16.98inside the $15 to $100 sweet spot
Price range
$5.52–$35.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #2,801 within Woodcrafts. It carries 1,263 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#2,801in Woodcrafts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,263per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ornament Decorating Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 128%
  • Brand 228%
  • Brand 316%
  • Brand 414%
  • Brand 514%

Demand

Ornament Decorating Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 251.4×

Search terms

Top Ornament Decorating Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ornament making supplies8K/yr
  • ornament decorating kit48K/yr
  • ornament making kit for adults33K/yr
  • christmas ornament decorating kit12K/yr
  • ornament decorating10K/yr
  • make your own ornament10K/yr
  • homemade ornaments8K/yr
  • create your own ornament3K/yr
  • christmas ornaments decorating kit3K/yr
  • christmas decorating kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Ornament Decorating Kit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
4.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ornament Decorating Kit questions

Answered from the same tracked data.