Is ornament decorating kit profitable to sell on Amazon United States?

The niche generates $15K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (21/100).

How competitive is the ornament decorating kit niche?

5 brands and 8 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ornament decorating kit?

Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 4.1%.

When does demand for ornament decorating kit peak?

Demand peaks in Nov–Dec; the busiest month runs 251.4× the quietest.

What does it cost to enter the ornament decorating kit niche?

Listings span $5.52–$35.32; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.

ornament decorating kit

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$16.98

avg listing price — sweet spot $15–$100

Price range

Good$5.52–$35.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,262.67

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 143K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ornament decorating kit is a $15K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 21/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ornament decorating kit market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $85K–$102K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,801
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 14.7%
Avg brand age: 42 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

The Treemendous Ornament Decorator28%
Golabarell28%
MGparty16%
OJYUDD14%
TTSAM14%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -23.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 251.4×

Open Trend

Top ornament decorating kit search terms

ornament making supplies8K/yr +3.5%0.4% conv.
ornament decorating kit48K/yr -40.2%1.4% conv.
ornament making kit for adults33K/yr -64.2%0.0% conv.
christmas ornament decorating kit12K/yr +73.1%0.0% conv.
ornament decorating10K/yr +22.6%0.8% conv.
make your own ornament10K/yr +21.3%0.0% conv.
homemade ornaments8K/yr +11.5%0.0% conv.
create your own ornament3K/yr -30.0%0.0% conv.
christmas ornaments decorating kit3K/yr -38.1%0.0% conv.
christmas decorating kit5K/yr -15.4%0.0% conv.

All search terms

Top ornament decorating kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Ornaments Craft Kit 48 Pcs Blank Wood Slices for Painting with Paint Pens and Brushes DIY Wooden Christmas Ornament Set for Tree Decorations Family Holiday Activities and Gifts

Golabarell$13.664.7★57 rev

Treemendous Ornament Decorator Christmas Tree Decorating Kit - Includes DIY Ornament Spinner Arts and Crafts Kit and 8 Colorful Quick Drying Markers [Cap Colors May Vary]

The Treemendous Ornament Decorator$23.774.6★1,563 rev

MGparty 312 Pieces Christmas Ornaments DIY Christmas Tree Ornaments Xmas Arts and Crafts Decorations Supplies for Kids Adults

MGparty$16.544.6★131 rev

25 Set 50PCS Clear Plastic Fillable Ornaments Transparent DIY Craft Ball Clear DIY Christmas Ornament 5 Different Sizes for Wedding Party Home Decor

OJYUDD$7.034.4★915 rev

300PCS Mini Screw Eye Pin Pegs 10 x 5mm Hooks Self-Tapping Screws for Arts & Crafts Cork Top Bottles & DIY Jewelry Making (Silver)

TTSAM$5.524.7★3,984 rev

Newest

by launch date

Christmas Ornaments Craft Kit 48 Pcs Blank Wood Slices for Painting with Paint Pens and Brushes DIY Wooden Christmas Ornament Set for Tree Decorations Family Holiday Activities and Gifts

Golabarell$13.6657 rev

9mo ago

MGparty 312 Pieces Christmas Ornaments DIY Christmas Tree Ornaments Xmas Arts and Crafts Decorations Supplies for Kids Adults

MGparty$16.54131 rev

3y ago

25 Set 50PCS Clear Plastic Fillable Ornaments Transparent DIY Craft Ball Clear DIY Christmas Ornament 5 Different Sizes for Wedding Party Home Decor

OJYUDD$7.03915 rev

4y ago

300PCS Mini Screw Eye Pin Pegs 10 x 5mm Hooks Self-Tapping Screws for Arts & Crafts Cork Top Bottles & DIY Jewelry Making (Silver)

TTSAM$5.523,984 rev

6y ago

The Treemendous Ornament Decorator TreeMendous Christmas Tree Ornament Decorating Kit & 6 Pack Ornament Combo Pack - Holiday Arts and Crafts Activity for Kids Ages 3 and Up

The Treemendous Ornament Decorator$35.32926 rev

8y ago

What buyers say about ornament decorating kit

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Great fun for kids”

Ease Of Use15%

“Easy to use”

Gifting Purpose13%

“Amazing for christmas decorations and more”

Quality-Overall10%

“Great price and quality”

Size-Overall8%

“Good size”

Durability6%

“the durability of these are great”

Advertised Vs Actual Product4%

“exactly as described and pictured”

Assembly/Installation3%

“Easy to use/assemble”

Shape/Style3%

“Great shape”

Color3%

“Great variety of colors”

What buyers complain about

Quality-Overall25%

“Cheap”

Value For Money11%

“Cheap”

Durability7%

“Not durable”

Adhesion/Stickiness7%

“Didn't love the glitter glue that would pop out the sides of lid easily in toddlers hands”

Advertised Vs Actual Product5%

“Unfortunately, they were extremely small—even smaller in person than they looked in the photos, which I found very misleading”

Material Quality5%

“Plastic balls look a bit cheap”

Size-Overall5%

“the opening and overall size were so small that it was almost impossible to work with”

Color5%

“Marker colors are weak”

Gifting Purpose4%

“Gave for a gift so lost my money. and it wasnt cheap”

Functionality-Overall4%

“Didnt work”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Quality-Overall4%

Functionality-Overall4%

Value For Money1%

Product Condition1%

Assembly/Installation1%

Shape/Style1%

Mechanism Issues1%

Common questions

Is ornament decorating kit profitable to sell on Amazon United States?: The niche generates $15K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (21/100).
How competitive is the ornament decorating kit niche?: 5 brands and 8 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ornament decorating kit?: Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 4.1%.
When does demand for ornament decorating kit peak?: Demand peaks in Nov–Dec; the busiest month runs 251.4× the quietest.
What does it cost to enter the ornament decorating kit niche?: Listings span $5.52–$35.32; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.