organic soap base
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.37–$42.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$216K$216K/yr · 237K searches
Review moat
Okay3,348.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, organic soap base is a $216K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
organic soap base market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $207K–$259K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.1%
- Avg brand age
- 54 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
27
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
7%
- Primal Elements45%
- EDSRDRUS26%
- MAQIHAN7%
- velona7%
- TinMeZor5%
- Skin Said Yes3%
- Open — no brand owns it (8 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.4×
Top organic soap base search terms
- glycerin soap base59K/yr
- clear soap base32K/yr
- glicerina blanca para hacer jabones12K/yr
- glicerina para jabon9K/yr
- glicerina transparente para hacer jabones14K/yr
- organic soap base19K/yr
- glicerina vegetal para hacer jabones10K/yr
- glycerin for soap making13K/yr
- glycerin soap base for soap making9K/yr
- glicerina para jabones artesanales6K/yr
Top organic soap base products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
EDSRDRUS 2 LB Glycerin Soap Base Pre-Cut Moisturizing Natural Base Melt and Pour DIY Handmade for Crafting Soap Making
EDSRDRUS$14.444.7★361 rev
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$30.724.7★6,865 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★510 rev
Newest
by launch date
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.63673 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.07510 rev
15 Ounces Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Natural Moisturizing and Gentle on Skin Perfect for Soap Making Supplies (Transparent)
EDSRDRUS$8.04595 rev
MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$7.37673 rev
EDSRDRUS 2 LB Glycerin Soap Base Pre-Cut Moisturizing Natural Base Melt and Pour DIY Handmade for Crafting Soap Making
EDSRDRUS$14.44361 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound
Primal Elements$13.564.7★
Primal Elements Aloe Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$23.304.7★
velona 2 LB - Ultra Clear Glycerin Soap Base Melt and Pour | Transparent Natural Bar For The Best Result for Soap Making
velona$14.004.6★
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★
What buyers say about organic soap base
What buyers praise and complain about, mined from review topics.What buyers love
“The bars I make look high quality”
“Easy to use”
“So soft”
“Lathers well”
“Good price”
“It blends well with fragrances”
“moisturizes my skin”
“As described”
“it does the job every time”
“Great cleaner”
What buyers complain about
“Need to used a better quality bottle”
“Incorrect website description”
“Smells so bad like a burnt plastic”
“Disappointing waste of time and money”
“Small stay away from”
“The color is off white”
“doesnt lather”
“The soap base makes me itch”
“Very dry glicerine”
“Something was spilled inside the box”
Top return reasons
Common questions
- Is organic soap base profitable to sell on Amazon United States?
- The niche generates $216K/yr across 53 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the organic soap base niche?
- 14 brands and 27 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in organic soap base?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Smell. The return rate is 0.5%.
- When does demand for organic soap base peak?
- Demand peaks in Jan–Feb–Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the organic soap base niche?
- Listings span $7.37–$42.84; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 3,349 reviews — the moat a new listing must climb.