Organic Soap Base

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

4.4%

Market size, estimated

$216Ka year

Peak month

May2.4× the quietest month

Top search term

glycerin soap base59K searches a year

Listings sell for $20.68 on average, from $7.37 to $42.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.68 that is $2K to $5K a year per listing.

Average price

$20.68inside the $15 to $100 sweet spot

Price range

$7.37–$42.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #56 within Soap Making. It carries 3,349 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#56in Soap Making

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,349per listing

Listings tracked

53

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months