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Orange Yarn

Fail

Demand is soft, at -14.4% this quarter, so Orange Yarn is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$135K/yr209K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 81 sellers

Flapen Score

Orange Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Orange Yarn is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Yarn 209K times last year and spent an estimated $135K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
6.2%
Market size, estimated
$135Ka year
Peak month
October3.0× the quietest month
Top search term
orange yarn113K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $3.79 to $24.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.46 that is $3K to $5K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$3.79–$24.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #163 within Knitting & Crochet. It carries 14,653 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
6.1%
Average rank
#163in Knitting & Crochet
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,653per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Orange Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

81

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

8%

  • Brand 172%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Orange Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Orange Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange yarn113K/yr
  • orange yarn for crocheting22K/yr
  • burnt orange yarn22K/yr
  • light orange yarn6K/yr
  • yarn orange7K/yr
  • red heart yarn orange5K/yr
  • red heart orange yarn5K/yr
  • dark orange yarn5K/yr
  • orange yarn red heart4K/yr
  • rust yarn5K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Yarn

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
30%of negative reviews mention “Size-Overall”
1.5%of orders come back
“The balls are small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Orange Yarn questions

Answered from the same tracked data.