Is orange storage bin profitable to sell on Amazon United States?

The niche generates $24K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (48/100).

How competitive is the orange storage bin niche?

37 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in orange storage bin?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.

When does demand for orange storage bin peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the orange storage bin niche?

Listings span $8.89–$90.30; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 2,872 reviews — the moat a new listing must climb.

orange storage bin

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.91

avg listing price — sweet spot $15–$100

Price range

Great$8.89–$90.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,872.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 78K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange storage bin is a $24K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

orange storage bin market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $35K–$42K; units × avg price
Conversion rate: 1.1%
Avg BSR: #295
Page quality: 0%
Prime: 82%
Sponsored: 47%
Out of stock: 14.3%
Avg brand age: 42 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

36%

Top 20: 72%

Open market

50%

IRIS USA17%
Plano15%
Hoolerry7%
SIMPLYKLEEN4%
SEVENDOME4%
Life Story3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top orange storage bin search terms

orange storage bin29K/yr -23.5%1.1% conv.
orange storage5K/yr -8.3%0.6% conv.
orange container4K/yr +18.2%0.1% conv.
orange bin5K/yr -1.8%1.3% conv.
orange storage bins with lids15K/yr -51.9%1.8% conv.
orange storage bins5K/yr +7.4%1.1% conv.
orange storage tote8K/yr -27.1%0.7% conv.
orange totes for storage6K/yr -20.5%0.9% conv.

All search terms

Top orange storage bin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plano Storage Trunks

Plano$24.364.6★21,193 rev

IRIS USA 20 Gallon Lockable Storage Bins with Lids 2 Pack - Made in USA Heavy Duty Stackable Containers Garage Organizing Bins Moving Tubs Rugged Sturdy Equipment Utility Box - Black/Orange

IRIS USA$70.574.6★620 rev

Hoolerry 8 Pieces Colorful Storage Bins with Lid Plastic Storage Basket Organizing Container Stackable Box with Handle for Shelves Desktop Playroom Office(10.2 x 7 x 6.3 Inch Orange)

Hoolerry$35.304.3★261 rev

IRIS USA 3-Pack 27 Gallon Storage Bins with Lids |Made in USA| Heavy Duty Plastic Tote Containers for Truckbed Tool Box Organization Large - Orange

IRIS USA$81.844.3★3,384 rev

SIMPLYKLEEN Storage Totes with Lids - Made in USA 14.5-Gallon (58-Quart) 4-Pack Orange Storage Bins with Lids Plastic Storage Containers Large Storage Boxes for Organizer Orange/Clear

SIMPLYKLEEN$68.113.8★124 rev

Newest

by launch date

GRANNY SAYS 11 Inch Cube Storage Bins Cube Storage Organizer Fabric Storage Bins with Handle Storage Cubes for Shelves Closet 3 Yellow & 3 Orange 6-Pack

GRANNY SAYS$18.303,208 rev

7mo ago

Valease 2 Pack Large Storage Boxes with Lids and Handles Collapsible Linen Storage Bins Organizer Containers Baskets Cube with Removable Divider for Home Bedroom Closet Office (Orange Small)

Valease$26.55991 rev

8mo ago

Life Story 6 Pack Heavy Duty Stackable Storage Bin 55 Quart Home Organizer Versatile Lightweight Locking Bins with Carrying Handles Black/Orange

Life Story$63.593,606 rev

11mo ago

SIMPLYKLEEN Storage Totes with Lids - Made in USA 14.5-Gallon (58-Quart) 4-Pack Orange Storage Bins with Lids Plastic Storage Containers Large Storage Boxes for Organizer Orange/Clear

SIMPLYKLEEN$68.11124 rev

1y ago

COVRA 2-Pack Plastic Storage Bins Small Storage Baskets Organizers for Home & Office 9.6 x 6.3 x 4.7 Inches (Orange)

COVRA$13.6114 rev

1y ago

What buyers say about orange storage bin

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity14%

“Decent storage cabinet”

Quality-Overall13%

“Looks well made”

Color10%

“The color is cute”

Advertised Vs Actual Product9%

“Everything works as it should”

Strength9%

“It is well constructed”

Size-Overall8%

“Perfect size”

Value For Money5%

“Worth the price”

Durability4%

“The bags are durable, large in size and foldable”

Ease Of Use4%

“very useful”

Locally Manufactured2%

“Made in the USA”

What buyers complain about

Size-Overall23%

“Really small”

Strength9%

“They feel flimsy”

Quality-Overall6%

“Not the greatest quality LID system”

Durability5%

“it broke within a few days of use”

Value For Money4%

“These things are way too expensive”

Material Quality4%

“Cheap material”

Water Resistance4%

“its cheap plastic an they are not going to be water proof or good for long term storage”

Thickness3%

“I was expecting a little thicker material from a fellow American”

Leak-Proof3%

“Did not seal well and leaked”

Alignment2%

“None of the screw holes are aligned”

Top return reasons

Size-Overall54%

Color9%

Bin Capacity8%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Water Resistance2%

Material Quality2%

Value For Money2%

Storage Capacity2%

Strength2%

Common questions

Is orange storage bin profitable to sell on Amazon United States?: The niche generates $24K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (48/100).
How competitive is the orange storage bin niche?: 37 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in orange storage bin?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.
When does demand for orange storage bin peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
What does it cost to enter the orange storage bin niche?: Listings span $8.89–$90.30; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 2,872 reviews — the moat a new listing must climb.