Is orange felt profitable to sell on Amazon United States?

The niche generates $35K/yr across 20 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).

How competitive is the orange felt niche?

15 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in orange felt?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.1%.

When does demand for orange felt peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 10.1× the quietest.

What does it cost to enter the orange felt niche?

Listings span $3.38–$15.94; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

orange felt

Skip it

Prices mostly outside the sweet spot ($3.38–$15.94) — this niche doesn't clear our bar today.

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good796.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$8.16

avg listing price — sweet spot $15–$100

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 50K searches

Price range

Bad$3.38–$15.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange felt is a $35K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

orange felt market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $41K–$49K; units × avg price
Conversion rate: 8.6%
Avg BSR: #487
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 8.0%
Avg brand age: 37 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

Jtnohx19%
YHOLSDAS19%
HaoFeiJH18%
XSEINO14%
FANOMMI9%
Whaline5%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -22.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.1×

Open Trend

Top orange felt search terms

orange felt35K/yr -20.4%10.2% conv.
orange felt sheets10K/yr -23.5%11.5% conv.
orange felt fabric5K/yr -32.2%7.3% conv.

All search terms

Top orange felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YHOLSDAS 12 x 12 Felt Fabric Sheets for Crafts 1mm Thick Squares Felt Paper for Sewing Craft Non-Woven Felt Fabric for Sewing Patchwork Material 2pcs (Orange)

YHOLSDAS$4.924.5★343 rev

HaoFeiJH Orange Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft

HaoFeiJH$4.924.7★1,003 rev

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Orange)

Jtnohx$5.904.6★617 rev

XSEINO Orange Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Orange Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.844.4★102 rev

Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Orange)

Jtnohx$4.904.6★79 rev

Newest

by launch date

Soft Orange Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration

FANOMMI$9.8314 rev

4mo ago

Orange Felt Fabric Stiff Sheets 20 Pcs 8 X 12 1mm Thick Assorted Color Sewing Crafts Felt for DIY Patchwork Art Projects Party & Holiday Decoration

FANOMMI$9.8412 rev

4mo ago

HARSKIYER Orange Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)

HARSKIYER$5.0510 rev

5mo ago

Ymapinc 10PCS Fabric Felt Sheets - Yellow & Orange Felt Soft Fabric for Art Handicraft Patchwork Gift Wrapping Party Decoration & DIY Craft Flowers (11.69 x 7.80 Inch)

Ymapinc$3.3811 rev

5mo ago

FEIYAUMI Felt Fabric 36 X 36 Large Felt Sheets Stiff Craft Felt by The Yard for DIY Crafts Letter Coaster Flower Ornament Sewing Party Decoration Christmas Supplies Nonwoven (Orange)

FEIYAUMI$9.5228 rev

6mo ago

What buyers say about orange felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Colors were vibrant”

Quality-Overall13%

“a large variety”

Material Quality12%

“Good quality of felt”

Soft Feel5%

“Very soft though”

Upholstery/Fabric Quality4%

“Sturdy fabric and my children's played ALL DAY”

Stiffness2%

“It's good quality for stiff felt”

Ease Of Use2%

“Easy to use”

Thickness2%

“Perfect thickness”

Durability2%

“durable”

Adhesion/Stickiness2%

“Fine for using with glue”

What buyers complain about

Size-Overall38%

“So small”

Advertised Vs Actual Product9%

“the product image is misleading imo”

Color7%

“it looks a bit patchy depending on which color”

Thickness7%

“Too thick”

Hard Feel4%

“is NOT SOFT”

Functionality-Overall4%

“this wont work”

Ease Of Use3%

“Stiff and not easy to use”

Value For Money3%

“I feel like it can be cheaper”

Soft Feel2%

“Barely felt-more like soft cardboard”

Measurement/Reading Accuracy1%

“My own fault for not reading the dimensions”

Top return reasons

Size-Overall72%

Material Quality15%

Advertised Vs Actual Product3%

Color3%

Value For Money2%

Thin2%

Display Colors1%

Defective Material/Parts1%

Thickness0%

Functionality-Overall0%

Common questions

Is orange felt profitable to sell on Amazon United States?: The niche generates $35K/yr across 20 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).
How competitive is the orange felt niche?: 15 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in orange felt?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.1%.
When does demand for orange felt peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 10.1× the quietest.
What does it cost to enter the orange felt niche?: Listings span $3.38–$15.94; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.