Orange Felt
FailPrices span $3.38–$15.94, mostly outside the sweet spot, so Orange Felt is a Fail.
- Flapen Score
- 34 / 100Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 4634
- Market size
- $35K/yr50K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 17 sellers
Flapen Score
Orange Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Orange Felt is stronger. Inside it, weaker.
Market
The Orange Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Felt 50K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $35Ka year
- Peak month
- October10.1× the quietest month
- Top search term
- orange felt35K searches a year
02 · Price
A sale here is worth $8.16.
Listings sell for $8.16 on average, from $3.38 to $15.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.16 that is $2K to $4K a year per listing.
- Average price
- $8.16under the $15 to $100 sweet spot
- Price range
- $3.38–$15.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #487 within Fabric. It carries 797 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #487in Fabric
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 797per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Orange Felt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
15%
- Brand 119%
- Brand 219%
- Brand 318%
- Brand 414%
- Brand 59%
- Brand 65%
- Open — no brand owns it (9 brands, 15%)
Demand
Orange Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.1×
Search terms
Top Orange Felt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange felt35K/yr
- orange felt sheets10K/yr
- orange felt fabric5K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Felt
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Thread
$3.0M/yr-2.7%
Floral Foam
$2.4M/yr+39.9%
Outdoor Paint
$323K/yr+98.1%
Patriotic Fabric
$40K/yr+183.7%
Teacher Ribbon
$146K/yr+887.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Felt questions
Answered from the same tracked data.