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Orange Dye

Fail

The top 5 brands take 100% of clicks, so Orange Dye is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$39K/yr68K searches / yr
90-day growth
+36.1%search demand this quarter
Competition
61%top-5 click share · 4 brands · 48 sellers

Flapen Score

Orange Dye against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Orange Dye is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Dye 68K times last year and spent an estimated $39K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
6.4%
Market size, estimated
$39Ka year
Peak month
October6.3× the quietest month
Top search term
orange fabric dye18K searches a year

02 · Price

A sale here is worth $8.88.

Listings sell for $8.88 on average, from $4.98 to $21.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.88 that is $4K to $7K a year per listing.

Average price
$8.88under the $15 to $100 sweet spot
Price range
$4.98–$21.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Fabric Decorating. It carries 4,672 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#107in Fabric Decorating
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,672per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Orange Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

0%

  • Brand 159%
  • Brand 237%
  • Brand 33%
  • Brand 41%

Demand

Orange Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Search terms

Top Orange Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange fabric dye18K/yr
  • rit dye orange11K/yr
  • orange dye12K/yr
  • orange rit dye10K/yr
  • orange dye fabric10K/yr
  • orange clothing dye5K/yr
  • rit orange dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Dye

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Color”
37%of negative reviews mention “Color”
2.8%of orders come back
“off color”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Orange Dye questions

Answered from the same tracked data.