orange dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.98–$21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,672.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Market size
Bad$39K$39K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange dye is a $39K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
orange dye market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Craft County59%
- Rit37%
- TULIP3%
- DOTUHAO1%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +36.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×
Top orange dye search terms
- orange fabric dye18K/yr
- rit dye orange11K/yr
- orange dye12K/yr
- orange rit dye10K/yr
- orange dye fabric10K/yr
- orange clothing dye5K/yr
- rit orange dye3K/yr
Top orange dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Sunshine Orange (Gloves Included)
Craft County$11.384.3★2,995 rev
Rit DyeMore Liquid Dye Apricot Orange 7 Fl Oz (Pack of 1)
Rit$5.294.6★1,942 rev
Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Apricot Orange
Craft County$9.094.3★5,318 rev
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Tangerine)
Craft County$8.624.4★8,719 rev
Rit All-Purpose Liquid Dye Canyon
Rit$10.974.4★107 rev
Newest
by launch date
Rit Synthetic Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed
Craft County$21.5716 rev
DOTUHAO Tie Dye Powder Orange Fabric Dye Tie Dyes for Clothes Creative Dyes for Clothes Perfect for Arts & Crafts DIY Fabric Art (Orange 2 OZ)
DOTUHAO$4.9817 rev
Rit All-Purpose Liquid Dye Canyon
Rit$10.97107 rev
All Purpose Concentrated Rit Dye Powder Single Pack with Plastic Gloves for Clothing Dcor and Crafts Tangerine
Craft County$8.54945 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Sunshine Orange (Gloves Included)
Craft County$11.382,995 rev
Trending
90-day click momentum
Rit Dye Liquid 8oz-Sunshine Orange
Rit$9.955.0★
DOTUHAO Tie Dye Powder Orange Fabric Dye Tie Dyes for Clothes Creative Dyes for Clothes Perfect for Arts & Crafts DIY Fabric Art (Orange 2 OZ)
DOTUHAO$4.984.4★
Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Tangerine (1 Pack)
Craft County$8.254.5★
Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Sunshine Orange (1 Pack)
Craft County$8.394.5★
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Coral)
Craft County$8.504.4★
What buyers say about orange dye
What buyers praise and complain about, mined from review topics.What buyers love
“Love the color”
“pretty easy if you just read the instructions”
“worked better than i expected”
“Works great”
“Great product”
“It works great even in cold water”
“It was nice and bright”
“It also hasnt faded after a second wear”
“E: bonus 100% linen apron. no before photo”
“This stuff is powerful”
What buyers complain about
“off color”
“Didn't stay at all”
“Used item received”
“Waste of money”
“fabric would not dye/absorb”
“Very faded”
“the dye washed completely out”
“More orange than it is rust colored”
“Maybe a little lighter than I expected it to be”
Top return reasons
Common questions
- Is orange dye profitable to sell on Amazon United States?
- The niche generates $39K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the orange dye niche?
- 4 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in orange dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Product Condition. The return rate is 2.8%.
- When does demand for orange dye peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.3× the quietest.
- What does it cost to enter the orange dye niche?
- Listings span $4.98–$21.57; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 4,672 reviews — the moat a new listing must climb.