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51

orange cardstock

Worth a look

Shows searches that convert (13.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 20Growth 27Conversion 96Competition 57Returns 95Price range 46Avg price 39Brand share 59Review moat 79Quality gap 18

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great412.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.58–$22.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.65

avg listing price — sweet spot $15–$100

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 56K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, orange cardstock is a $81K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

orange cardstock market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$107K–$133K
units × avg price
Conversion rate
13.4%
Avg BSR
#141
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
0.0%
Avg brand age
47 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

80

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

24%

  • Astrobrights23%
  • Neenah18%
  • FLIPPED14%
  • Ciphyfee8%
  • Vishoitty7%
  • Gehanfai7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Top orange cardstock search terms

  • orange cardstock33K/yr
  • orange card stock9K/yr
  • orange cardstock paper 8.5 x 118K/yr
  • orange card stock paper 8.5 x 113K/yr
  • cardstock orange3K/yr
All search terms

Top orange cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about orange cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Such great colors”

Quality-Overall12%

“Overall, it is a lovely cardstock”

Value For Money9%

“Decent Price”

Thickness9%

“Great thickness”

Paper Quality9%

“great cardstock paper”

Advertised Vs Actual Product5%

“As advertised, just what I needed”

Strength4%

“it holds up great”

Ease Of Use4%

“The kids have been using it without any trouble”

Durability3%

“durable”

Brightness/Shine/Glow3%

“Very bright”

What buyers complain about

Thickness13%

“so it would tear more easily than a thicker, coated cardstock”

Weight Heavy11%

“This cardstock was not heavy at all”

Cutting/Trimming11%

“doesn't cut well”

Weight Light6%

“just a little lighter than I expected”

Color6%

“The size of his item was absolutely great unfortunately it was brighter than the color that it shows”

Stitch/Finish/Polish4%

“For me, i'm a wreck with the stitching so I can't re-use regardless of paper type and prefer a thinner, more pliable paper”

Ease Of Use3%

“It takes effort to rip it”

Value For Money2%

“Only downside is the price”

Top return reasons

Color47%
Paper Quality15%
Display Colors6%
Advertised Vs Actual Product5%
Compatibility-Overall4%
Value For Money4%
Paper Brightness4%
Size-Overall3%
Thickness2%
Thin2%

Common questions

Is orange cardstock profitable to sell on Amazon United States?
The niche generates $81K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the orange cardstock niche?
15 brands and 80 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in orange cardstock?
Top complaints mined from reviews: Thickness, Weight Heavy, Cutting/Trimming. The return rate is 0.9%.
When does demand for orange cardstock peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the orange cardstock niche?
Listings span $5.58–$22.91; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.