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Optiphen Preservative

Fail

The top 5 brands take 100% of clicks, so Optiphen Preservative is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$141K/yr52K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
74%top-5 click share · 5 brands · 7 sellers

Flapen Score

Optiphen Preservative against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Optiphen Preservative is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optiphen Preservative market on Amazon at a glance

Shoppers on Amazon United States searched for Optiphen Preservative 52K times last year and spent an estimated $141K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
10.9%
Market size, estimated
$141Ka year
Peak month
January1.4× the quietest month
Top search term
optiphen39K searches a year

02 · Price

A sale here is worth $24.91.

Listings sell for $24.91 on average, from $7.47 to $84.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.91 that is $6K to $12K a year per listing.

Average price
$24.91inside the $15 to $100 sweet spot
Price range
$7.47–$84.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #500 within Soap Making. It carries 168 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#500in Soap Making
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
168per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Optiphen Preservative products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 222%
  • Brand 314%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Optiphen Preservative search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Optiphen Preservative search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optiphen39K/yr
  • optiphen preservative6K/yr
  • optiphen preservative for making lotion3K/yr
  • optiphen natural preservative4K/yr

Reviews and returns

What reviews say buyers love and hate about Optiphen Preservative

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Advertised Vs Actual Product”
38%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Optiphen Preservative questions

Answered from the same tracked data.