Old Lady Gifts

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

4.9%

Market size, estimated

$301Ka year

Peak month

December7.6× the quietest month

Top search term

buddha board180K searches a year

Listings sell for $21.48 on average, from $7.59 to $37.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $21.48 that is $32K to $43K a year per listing.

Average price

$21.48inside the $15 to $100 sweet spot

Price range

$7.59–$37.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$43K

Returns

2.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #403 within Drawing. It carries 259 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

28.8%

Average rank

#403in Drawing

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

259per listing

Listings tracked

14

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months