Is oil pastels classroom set profitable to sell on Amazon United States?

The niche generates $90K/yr across 16 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (41/100).

How competitive is the oil pastels classroom set niche?

6 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in oil pastels classroom set?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for oil pastels classroom set peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the oil pastels classroom set niche?

Listings span $5.05–$43.80; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 2,878 reviews — the moat a new listing must climb.

oil pastels classroom set

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.22

avg listing price — sweet spot $15–$100

Price range

Good$5.05–$43.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,877.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 71K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oil pastels classroom set is a $90K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

oil pastels classroom set market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $91K–$122K; units × avg price
Conversion rate: 8.3%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

SAKURA83%
Cray-Pas7%
Artecho5%
Pentel3%
KOKUYO1%
KINGART1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +2.6% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top oil pastels classroom set search terms

cray pas oil pastels9K/yr +4.9%7.3% conv.
craypas7K/yr +13.4%8.1% conv.
art crayons7K/yr +6.5%1.2% conv.
cray-pas4K/yr +42.4%2.5% conv.
cray pas6K/yr +33.8%7.7% conv.
craypas oil pastels6K/yr +4.1%9.5% conv.
drawing crayons5K/yr -15.4%0.0% conv.
sakura oil pastels4K/yr +0.9%4.6% conv.
japanese crayons8K/yr -30.3%2.3% conv.
sakura cray pas oil pastels5K/yr +42.6%8.1% conv.

All search terms

Top oil pastels classroom set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAKURA Cray-Pas Junior Artist Assorted Color Oil Pastels Set of 25 XEP25

SAKURA$6.154.7★2,217 rev

SAKURA XLP50 50-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color

SAKURA$22.124.6★1,413 rev

SAKURA Cray-Pas Junior Artist Oil Pastels 50 Count (Pack of 1) Colors may vary

SAKURA$11.784.6★2,055 rev

Sakura Cray-Pas 24 colors

Cray-Pas$14.804.6★691 rev

SAKURA XLP25 25-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color

SAKURA$12.314.7★733 rev

Newest

by launch date

Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers

Artecho$11.57684 rev

1y ago

SAKURA Cray-Pas Junior Artist Oil Pastel Set - Soft Oil Pastels for Artists - 12 Colors - 6 Sets of 12

SAKURA$14.58168 rev

3y ago

Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)

Artecho$17.315,604 rev

5y ago

KOKUYO KE-AC26 Transparent Crayons 5 Colors

KOKUYO$13.50344 rev

6y ago

KINGART Mixed Media Gel Stick Crayons Multicolor Set of 48-Colors

KINGART$35.28633 rev

6y ago

What buyers say about oil pastels classroom set

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Variety of colors”

Quality-Overall13%

“Excellent product”

Value For Money11%

“affordable”

Ease Of Use9%

“Easy to use”

Soft Feel8%

“Smooth”

Drawing Experience4%

“They were good for drawing”

Advertised Vs Actual Product3%

“product was exactly as promised”

Fun/Entertainment Experience2%

“made it easy for me to play around with them”

Texture/Consistency-Overall2%

“creamy and full texture”

Thickness2%

“very thick”

What buyers complain about

Smell23%

“Stinky strong odor”

Quality-Overall9%

“These oil pastels are pretty mediocre”

Size-Overall8%

“Disappointed in size”

Color7%

“dont have the colors I thought they would like dark red”

Hard Feel6%

“They are hard”

Value For Money5%

“Not a good value”

Ease Of Use4%

“difficult to use”

Adhesion/Stickiness3%

“Horrible Crumbly Stank Sticks”

Durability3%

“They break easily”

Moist/Dry3%

“some seem dried out”

Top return reasons

Smell26%

Color11%

Quality-Overall10%

Advertised Vs Actual Product9%

Size-Overall8%

Functionality-Overall7%

Value For Money6%

Defective Material/Parts4%

Hard Feel4%

Moist/Dry2%

Common questions

Is oil pastels classroom set profitable to sell on Amazon United States?: The niche generates $90K/yr across 16 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (41/100).
How competitive is the oil pastels classroom set niche?: 6 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in oil pastels classroom set?: Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.9%.
When does demand for oil pastels classroom set peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the oil pastels classroom set niche?: Listings span $5.05–$43.80; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 2,878 reviews — the moat a new listing must climb.