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Oil Pastels Classroom Set

Fail

The top 5 brands take 99% of clicks, so Oil Pastels Classroom Set is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$90K/yr71K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
70%top-5 click share · 6 brands · 69 sellers

Flapen Score

Oil Pastels Classroom Set against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Pastels Classroom Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Pastels Classroom Set market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Pastels Classroom Set 71K times last year and spent an estimated $90K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
8.3%
Market size, estimated
$90Ka year
Peak month
December3.8× the quietest month
Top search term
cray pas oil pastels9K searches a year

02 · Price

A sale here is worth $15.22.

Listings sell for $15.22 on average, from $5.05 to $43.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.22 that is $4K to $8K a year per listing.

Average price
$15.22inside the $15 to $100 sweet spot
Price range
$5.05–$43.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Drawing. It carries 2,878 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Drawing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,878per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Oil Pastels Classroom Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

69

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Oil Pastels Classroom Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Oil Pastels Classroom Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cray pas oil pastels9K/yr
  • craypas7K/yr
  • art crayons7K/yr
  • cray-pas4K/yr
  • cray pas6K/yr
  • craypas oil pastels6K/yr
  • drawing crayons5K/yr
  • sakura oil pastels4K/yr
  • japanese crayons8K/yr
  • sakura cray pas oil pastels5K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Pastels Classroom Set

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
23%of negative reviews mention “Smell”
0.9%of orders come back
“Stinky strong odor”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oil Pastels Classroom Set questions

Answered from the same tracked data.